Category: Licensing

BOOM! Studios, under license by MGM and in collaboration with Michael B. Jordan’s production company, Outlier Society, and Chartoff-Winkler, is proud to announce an upcoming four-issue limited comic book series based on the Creed franchise. Creed III’s director, producer and star Michael B. Jordan serves as the creative director on the new story. He joins superstar co-writers LaToya Morgan (Dark Blood, AMC’s Walking Dead) and Jai Jamison (Superman & Lois), highly acclaimed artist Wilton Santos (Break Out), colorist DJ Chavis (Lunar Room), and executive producer Elizabeth Raposo, associate producer Christina Raquel of Outlier Society and Chartoff-Winkler to bring the future legacy of the legendary boxer to life within the pages of a comic book for the very first time in June 2023. The announcement comes following the record-breaking theatrical release of MGM’s Creed III.

Crunchyroll, the international brand offering fans the ultimate anime experience, is kicking off ‘Ani-May’ with global retail and digital celebrations, including a variety of consumer products celebrating fan-favorite series in specialty retailer Hot Topic in the United States, Piticas in Brazil, and FNAC in Spain and France, alongside special activations within the online Crunchyroll Store just to name a few. “Anime is a global phenomenon, capturing the hearts and minds of fans all over the world. To celebrate this dynamic medium, we’ve curated an incredible lineup of products with best-in-class retail partners that will help the anime community express their fandom not just in Ani-May, but all year long,” said Anna Songco Adamian, Vice President, Global Consumer Products, Crunchyroll.

All American Licensing, a leading full-service brand licensing agency, has been appointed by Relativity Worldwide LLC as its exclusive brand licensing agent for PowerTown Wrestling, a line of collectible action figures featuring iconic wrestlers from the past eight decades. The licensing and merchandising program will focus on a broad range of categories including apparel, accessories, games, social expressions, food & beverage, home furnishings and more, with some licensed products to be released as soon as fall 2023.

Brand Central, a top 10 licensing agency and brand consultancy, is highlighting its roster of clients and its diversity of services at this year’s Licensing Expo in Las Vegas. For the past 22+ years, Brand Central has specialized in brands that drive cultural conversations in the pop culture zeitgeist. A few of the leading CPG brands the agency is featuring include Mars Wrigley’s, portfolio of iconic brands such as M&M’S, Snickers, Twix, Dove, Skittles, Starburst, and Hubba Bubba, as well as Kraft Heinz, which includes beloved brands such as Heinz, Kraft Mac & Cheese, Oscar Mayer, Jell-O, and Kool-Aid – just to name a few. The agency also represents Bimbo Bakeries USA which includes popular brands such as Entenmann’s, Little Bites, Thomas, Boboli and many more, as well as cult favorite food and beverage brands including: Tapatio Hot Sauce, and Yellow Tail wine.

The iconic, globally recognized brand “B.Duck” and B.Duck Family Character has joined forces with Stephanie Kupperman at Licensing 360 to bring “B.Duck” to the U.S. licensing market. For the first time, “B.Duck,” “Buffy”, “B.Duck Baby” and more are available for U.S. consumer product partnerships and collaborations.

Jade City Foods, a creative gourmet food manufacturer, and Manic Panic, the iconic hair color and beauty brand, are proud to announce a new collaboration that offers Manic Panic Dye-Hards a whole new way to start their mornings and season their food with an official line of coffees and hot sauces. Launching the collaboration with hot sauces modeled after some of their popular colors, Series 1 is comprised of five fierce flavors.

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a wide-ranging partnership with renowned athletic and lifestyle brand Champion for a collaboration with Taito’s iconic Space Invaders brand. WildBrain CPLG has also inked further deals for Space Invaders in key markets, including the US, Canada, Spain, Portugal and Andorra, in what is the arcade gaming IP’s 45th anniversary year.

Award-winning global animation studio ZAG has partnered with Afterverse, creators of the immensely popular free to play metaverse PK XD, for a new in-game collaboration featuring the characters from the global hit TV series Miraculous – Tales of Ladybug and Cat Noir. Now in its fifth season, Miraculous – Tales of Ladybug and Cat Noir, is scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the US$100 million+ animated feature, Ladybug and Cat Noir: The Movie, will launch this year. With broad appeal across age demographics, Miraculous has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content).

AKKS Pacific, Inc, a leading manufacturer of toy and consumer products is proud to unveil its latest line of doll, role play, and dress up toys, just in time for the release of Disney’s The Little Mermaid on the big screen nationwide on May 26, 2023.  Go on an underwater adventure with JAKKS Pacific’s Little Mermaid Under the Sea Exploring Ariel Doll to discover hidden treasures! This Ariel large doll sings the memorable song, “Part of Your World”, while her beautiful tail illuminates. Play with Ariel in water or place treasures in her hand to hear her talk and sing. This doll has a gorgeous character-inspired hairstyle, beautiful soft top and a stunning iridescent tail with flowing fins inspired by Ariel’s tail, for added play. This doll comes with 4 seashell hair charms, dinglehopper and seashell accessories. This doll is recommended for children ages 3 and up and is priced at $44.99.