Category: Licensing

Hollywood heritage brand, Von Dutch, is proud to announce its partnership with fellow pop-culture icon Popeye for a custom apparel collection in support of ocean-cleanup organization, The SeaCleaners. This collection aims to highlight one of the most influential comic characters in the world and support the organization’s mission as they fight for a pollution-free ocean. Made famous by top-celebrities in the 2000s era, Von Dutch is back and more popular than ever featuring nostalgic, one-of-a-kind styles and fashion-forward designs. With this first ever collaboration, the brand is hoping to expand their philanthropic efforts and help spread awareness for important causes.

All new from the innermost depths of the swamp, the Shrek x Kiddo Collection from award-winning future culture company Mighty Jaxx is now available. This exclusive collection rewinds the clock for Shrek, Donkey and all other fan favorites of the cast, showing us what they looked like during their preschool days and accompanied by play-pretend props! The Shrek x Kiddo collection is now live for sale on MightyJaxx.com. 

A raft of exciting new toy and consumer tech brands will come to the UK and Ireland market in 2023 following a new distribution agreement between Flair GP and leading US toymaker, Skyrocket. Joining forces in time for autumn-winter 2023, Flair will become the exclusive distributor of Skyrocket Toys in the UK and Ireland, drawing on its established retail partnerships to bring multiple new and established properties to market. The portfolio of brands includes category-leading Sky Viper Drones, and award-winning interactive plush, My Fuzzy Friends. Julia Cake, UK Country Manager at Flair, said: “Skyrocket is renowned for some of the most exciting and innovative ranges in the US and we’re delighted to be introducing a number of these properties to our portfolio next year. Our customers will be excited to see brilliant brands such as Sky Viper Drones and My Fuzzy Friends in the line-up, and they can also anticipate a brand-new range that will be sure to catch kids’ attention.”

Global licensing agency, Firefly Brand Management has signed with Arc System Works America, Inc (ASW America), the North American Branch of Japan-based Arc System Works Co, LTD, the publisher of Japanese video games to be the licensing agent for their Guilty Gear, Blazblue, Double Dragon and River City/Kunio-Kun series of games. Firefly will commence immediately to represent the popular gaming titles in all categories including but not limited to: apparel, accessories and toys.

Multi-brand toy company TCG Toys, announced that it has entered into a multi-category licensing agreement with WildBrain for Strawberry Shortcake and Boat Rocker’s Dino Ranch, for its growing lineup of licensed Bend-Ems, SURE-LOX and Megamat, among other brands. TCG Toys will introduce an assortment of Strawberry Shortcake products based on the perennial favorite for nearly 50 years, Strawberry Shortcake, including its SURE-LOX Puzzles, Megamat, Bend-Ems, Magnetic Creations and Memory Match Games. Strawberry Shortcake continues to charm a new generation of kids with both modern new iterations and the original WildBrain series Berry in the Big City, currently streaming on Netflix, Amazon Prime and Peacock.

PowerTown Wrestling, is pleased to announce that it has acquired the rights from Buzz IQ to utilize the historic Remco logo and brand on a dynamic new line of wrestling action figures. Recently having closed pre-orders for its debut Series 1 line of legendary Ultra collectible figures, former Remco Toys executive and co-founder of PowerTown Wrestling, Steve Rosenthal, along with co-founder and former celebrated professional wrestler Greg Gagne made the announcement of the deal.

Outright Games, the leading worldwide publisher of family-friendly interactive entertainment, and MGA Entertainment (MGA), one of the world’s largest and fastest growing privately held toy and entertainment companies, are excited to launch Bratz: Flaunt Your Fashion. This brand-new video game stars the girls with a passion for fashion, available now on Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, PC and Nintendo Switch. Developed by Barcelona-based Petoons Studios, Bratz: Flaunt Your Fashion is the first new Bratz game for consoles and PC in over a decade. Fans can play as the original, trendsetting Bratz Pack, starring Cloe, Sasha, Yasmin, and Jade as they work together to create the coolest magazine in the world and become the ultimate fashion influencers!

“Long live the King!” Godzilla has returned for a third collaboration with Crunchyroll Loves, the in-house streetwear label from global anime brand Crunchyroll. Launched in celebration of Toho’s Godzilla Day, this monster-sized collection in honor of the Heisei Era of Godzilla films is available for pre-order exclusively on the Crunchyroll Store until November 17th. Crunchyroll Loves x Godzilla III is an eight-piece, clothing all-out attack featuring iconic Godzilla scenes and adversaries, including Biollante, Destroyah, Mothra, Little Godzilla, MechaGodzilla, SpaceGodzilla, and of course, the King of the Monsters themself, all paired across vibrant colorways.