Category: Licensing

Random House Children’s Books, a division of Penguin Random House LLC, is gearing up to expand Richard Scarry’s iconic and beloved global franchise with new branded merchandise, new titles, and a fiftieth-anniversary celebration for the iconic bestseller Cars and Trucks and Things That Go in 2024. Random House Children’s Books has signed a roster of licensing partners across apparel, accessories, figurines, plush, sleepwear, games, puzzles, and stationery categories to create merchandise that contemporizes the Richard Scarry brand while maintaining its nostalgic value.

Target Corporation has announced an exclusive multiyear agreement with iconic toy brand FAO Schwarz to ignite even more magic and inspiration across Target’s unrivaled toy assortment. Starting mid-October, FAO Schwarz toys will be available exclusively at Target stores, Target.com and FAO Schwarz stores. In addition, Target announced the 10th annual Bullseye’s Top Toys list, presented by FAO Schwarz, which includes the most anticipated toys and games from a wide variety of brands available at Target. With a curated assortment of toys at a variety of affordable prices, more exclusive items and only-at-Target experiences with FAO Schwarz and Disney store at Target, Target is committed to offering guests a one-stop shop for all of their toy-buying needs this holiday season and beyond. 

Darkstar Skateboards and Madballs property owner, Cloudco Entertainment, have collaborated on a capsule of skateboards, including pro models with Dave Bachinsky, Cameo Wilson, and Ke’Chaud Johnson. The Darkstar x Madballs Fall 2022 capsule showcases the mid-80’s classic Madballs artwork, prominently showcasing characters Horn Head, Dust Brain, and Skull Face. The classic Madballs artwork features clean black key lines and spot color fills – a true throwback to 1980’s style.

Chefclub, the world’s leading food-themed entertainment brand, and 10 French malls from the Klépierre Group, the European leader in shopping centers, will host a series of live events called “Playfood” – aimed at offering gourmet, accessible, fun, and shareable culinary experiences to kids and families.

The Pokémon Company International, in partnership with renowned lifestyle brand Fossil, has launched a new high-end collaboration featuring watches, bags and accessories. The collection’s premium products feature design inspiration from fan favorites within the Pokémon franchise including Pikachu, Bulbasaur, Charmander, Squirtle and more. The full product line is available exclusively on PokemonCenter.com in the U.S., PokemonCenter.ca in Canada and PokemonCenter.co.uk in the U.K., the premier online destination for official high-quality Pokémon merchandise.

tonies, the company behind the Toniebox, a child’s first screen-free entertainment device designed to promote imagination and learning, and Moonbug Entertainment, the global entertainment company behind the most popular preschool series CoComelon, announced a partnership to bring the world of JJ and all his friends to the Toniebox. The first CoComelon Tonie has officially launched, and will be available wherever Tonies are sold.

Venum, the world’s leading manufacturer of combat sports equipment and apparel, have announced its collaboration with Rovio Entertainment Corporation, the creator of Angry Birds, one of the world’s most downloaded mobile games. The collaboration, facilitated by Angry Birds’ global licensing agency IMG, introduces an exclusive line of combat sports and lifestyle products based on the Angry Birds IP.

From October onwards, the Klingon Bird-of-Prey expands the Playmobil Star Trek universe and takes all fans on a journey through time. It is the authentic replica of the HMS Bounty, as she was christened by Dr. McCoy. On board: the notorious Klingon, Commander Kruge and his crew, Officer Maltz, Torg and other Klingons. The heavily armed battleship of the Klingon Defense Forces and its crew under Kruge hijacked the Enterprise and were destroyed with it shortly thereafter. After Admiral Kirk defeats Kruge, he and his crew take over the Bird-of-Prey.

In anticipation of the Cobra Kai fifth season release on September 9, Sony Pictures Consumer Products (SPCP) announces a robust expansion to its Cobra Kai consumer products and licensing program, with new offerings from licensees including Vans, Hasbro, Century Martial Arts, Harper Collins and more.