Category: Licensing

EastPoint Sports Limited, LLC, a leading manufacturer of indoor and outdoor recreational sporting goods, has announced a collaboration with ESPN, the iconic multinational, multimedia sports entertainment brand. EastPoint Sports will introduce four initial recreational sports games to ESPN fans beginning August 1.

Cloudco Entertainment’s beloved and iconic property, Care Bears, and the Walmart-exclusive fashion doll brand, My Life As, has come together to create a slumber party themed-line of limited-edition fashion and baby dolls to celebrate the Care Bears’ 40th Anniversary.

The award-winning environmentally themed hit animated kids’ show MeteoHeroes premiered in North America on the 22nd of April with an Earth Day Special on PBS as result of a new partnership involving family entertainment maverick Kenn Viselman (Teletubbies, Thomas the Tank Engine) and his itsy bitsy Entertainment Company (TibECo), along with the show’s co-producers. Now, Viselman is spearheading a MeteoHeroes-inspired climate education initiative, the largest of its kind, which will include in-school age-graded education for children 4-10 years old and onscreen education with online educational materials for children and their families and broad community outreach.

Kilburn Live, a global market leader in branded live family entertainment, and Rovio Entertainment Corporation, creators of the global phenomenon Angry Birds mobile gaming franchise, have announced plans for a new touring interactive theatrical production Angry Birds Live: The Slingshot Adventure!

TheSoul Publishing and BunMo have unveiled a line of toys from their multi-product deal. The products include 5-Minute Crafts and 123 GO! branded fidget, magnet and sensory toys which are available now on the BunMo Amazon store.

Award-winning global independent animation studio ZAG has signed an agreement with Schreiber Foods to bring the globally popular superheroes from the worldwide hit animated series Miraculous – Tales of Ladybug and Cat Noir, to Walmart stores across the U.S. Ladybug and Cat Noir are the first licensed characters to appear on Walmart’s Great Value Low-Fat Yogurt Smoothies. The announcement was made by Julian Zag, EVP, Global Operations and Head of Consumer Products, ZAG.

Licensing International has released its 2022 Global Industry Study, capturing the size and state of the licensing industry and how sales of licensed merchandise rebounded amidst the pandemic. Diving into categories across entertainment, sports, retail, fashion/apparel, and more – the report also shows how pandemic trends continue to shape consumer behavior. Data shows the licensing industry and sales of licensed merchandise strongly rebounded amidst coronavirus pandemic and residual economic shocks.…