Paramount Global and RECUR have announced that Star Trek will be the first NFT digital collection to drop from their multi-year partnership to bring Paramount’s beloved entertainment brands and characters to the metaverse. Fans will be able to access Star Trek digital collectibles starting April 9th through Paramount.xyz, the online portal to access Paramount’s iconic IP and cherished franchises in the form of NFTs.
WarnerMedia Global Brands and Experiences will launch a spellbinding collection of products to help fans celebrate the magic of the highly anticipated Warner Bros Pictures film Fantastic Beasts: The Secrets of Dumbledore, debuting in theaters in the UK on April 8th and in the USA April 15. Allowing wizards, witches and Muggles everywhere to relive unforgettable Fantastic Beasts movie moments and engage with the new adventure, the collection includes fashion, toys, home goods and themed experiences from partners around the world.
MGA Entertainment, in collaboration with leading professional Roblox developer, Gamefam, and award-winning digital media company, WildBrain Spark, launched phase two of its six week campaign in the popular “Twilight Daycare” game in Roblox with a L.O.L. Surprise! crossover. The campaign first kicked off in March and garnered over 85 million global engagements in the first 10 days. Fans were tasked with completing interactive challenges presented by the newest L.O.L. Surprise! dolls that hit shelves this month.
Superights is proud to announce it will sell international rights of the animated series Go! Go! Cory Carson – a new, Emmy Award-winning addition to the Superights animation catalog to VTech. This agreement marks the first deal between the French company and the world leader in electronic learning products for children ,VTech, and confirms Superights’ standing at the forefront of the international stage.
Beacon Media Group, North America’s largest children’s and toy marketing and media agency is the newly branded name of Chizcomm Ltd. and Chizcomm Beacon Media. Under the leadership of Donna MacNeil in Toronto and Kathleen Campisano in New York, the rebrand is an exciting next step in the company’s growth as an integrated, omni-channel marketing and media agency in the lifestyle, entertainment, toy and gaming spaces. Beacon Media Group will umbrella the media and communications arms of the company, which include Beacon Media in New York, and Beacon Communications in Toronto.
VOXX Electronics Corporation (VEC), a wholly-owned subsidiary of VOXX International Corporation (NASDAQ: VOXX), has partnered with the National Golf Course Owners Association (NGCOA), a national trade association that provides advocacy, critical education and resources, networking opportunities, and purchasing programs to bring VOXX’s newest business segment – golf car and course accessories to market.
Farshore is thrilled to have acquired publishing rights to the official collector’s guide for the award-winning plush property, Squishmallows. Emma Cairns-Smith, Global Licensing Acquisition Director for Brands and Licensing at Farshore, signed a worldwide rights deal with Jazwares, a global leader in toys and licensing, along with its Kellytoy subsidiary for the Squishmallows Official Collector’s Guide.
Intimissimi Uomo, a leading menswear brand focused on underwear, easywear, nightwear and beachwear within the Italian fashion collective, Calzedonia Group, has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters, Popeye the Sailor Man and Olive Oyl.
Mattel (NASDAQ: MAT) announced that it has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. The vibrant and joyful animated franchise — teeming with big hearts, hair-raising comedic adventures and award-winning music — Trolls has become one of the most recognized family entertainment brands in the world. Through the agreement, Mattel has the licensing rights to develop a full line of toys for the franchise, including dolls, vehicles, plush, games and more. The collection is expected to launch at retailers around the world in fall 2023. An all-new Trolls film hits theaters in November 2023.