Category: Licensing

Superights is proud to announce it will sell international rights of the animated series Go! Go! Cory Carson – a new, Emmy Award-winning addition to the Superights animation catalog to VTech. This agreement marks the first deal between the French company and the world leader in electronic learning products for children ,VTech, and confirms Superights’ standing at the forefront of the international stage.

Beacon Media Group, North America’s largest children’s and toy marketing and media agency is the newly branded name of Chizcomm Ltd. and Chizcomm Beacon Media. Under the leadership of Donna MacNeil in Toronto and Kathleen Campisano in New York, the rebrand is an exciting next step in the company’s growth as an integrated, omni-channel marketing and media agency in the lifestyle, entertainment, toy and gaming spaces. Beacon Media Group will umbrella the media and communications arms of the company, which include Beacon Media in New York, and Beacon Communications in Toronto.

VOXX Electronics Corporation (VEC), a wholly-owned subsidiary of VOXX International Corporation (NASDAQ: VOXX), has partnered with the National Golf Course Owners Association (NGCOA), a national trade association that provides advocacy, critical education and resources, networking opportunities, and purchasing programs to bring VOXX’s newest business segment – golf car and course accessories to market.

Farshore is thrilled to have acquired publishing rights to the official collector’s guide for the award-winning plush property, Squishmallows. Emma Cairns-Smith, Global Licensing Acquisition Director for Brands and Licensing at Farshore, signed a worldwide rights deal with Jazwares, a global leader in toys and licensing, along with its Kellytoy subsidiary for the Squishmallows Official Collector’s Guide.

Intimissimi Uomo, a leading menswear brand focused on underwear, easywear, nightwear and beachwear within the Italian fashion collective, Calzedonia Group, has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters, Popeye the Sailor Man and Olive Oyl.

Mattel (NASDAQ: MAT) announced that it has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. The vibrant and joyful animated franchise — teeming with big hearts, hair-raising comedic adventures and award-winning music — Trolls has become one of the most recognized family entertainment brands in the world. Through the agreement, Mattel has the licensing rights to develop a full line of toys for the franchise, including dolls, vehicles, plush, games and more. The collection is expected to launch at retailers around the world in fall 2023. An all-new Trolls film hits theaters in November 2023.

EnchantedMob and PhatMojo have announced their agreement for the hugely-popular game, Poppy Playtime. Under the global deal, PhatMojo will serve EnchantedMob, Inc. as its master toy partner and will manage consumer products licensing for the rapidly-growing Poppy Playtime franchise. Toys and other products will be available this summer.