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Douglas Introduces Winter Birds to Their Plush Family

Keep your feeders full this winter for Douglas’ newest plush Birds. The plush toy maker and lifestyle gift creator is releasing three special Winter Birds this season. Bertie the Blue Bird is sure to make a striking contrast to the bleak white of a winter landscape. Bertie’s back, wings, and head are a brilliant royal blue while his white underbelly is christened with a burnt orange breast. His eyes are pure black just like his beak. Bertie is very true to his natural breed.

Iconic Trolley Returns for New Season of ‘Donkey Hodie’

Trolley, beloved by generations of Mister Rogers’ Neighborhood fans, is coming down the tracks for the very first time as a real, moving vehicle character in the new Donkey Hodie Season 2– one that Donkey and her friends can climb aboard! Five new episodes will debut on PBS KIDS beginning August 14 (and streaming for free), introducing the reimagined Trolley, whose distinctive “dings” were created with the exact same celeste (a small piano-like instrument) used in Mister Rogers’ Neighborhood!

Legacy MGA Brand BABY Born Premieres First-Ever Animated Series

MGA Entertainment, Inc. (MGA), one of the largest and fastest-growing privately held toy and entertainment companies in the world, in collaboration with Europe’s leading manufacturer of nurturing dolls, Zapf Creation AG, is thrilled to announce the first-ever original animated series from beloved brand, BABY born. BABY born is the nurturing doll brand that parents trust and kids love, inspiring giggles, hugs, and cuddles for children of all ages and stages. The wholesome, inclusive, and premium-quality dolls and playsets encourage empathy and a world of imagination — with a little touch of magic and surprise. Now, after 32 successful years in the market and an astounding 26 million dolls sold worldwide, BABY born is taking a monumental leap forward by introducing an all-new touch point for fans and families to engage with the brand via an animated series.

FEMA Ready Campaign, Ad Council Partner with Hit Animated Series ‘Miraculous’ for Nationwide Emergency Preparedness Initiative for Children

The FEMA Ready Campaign and the Ad Council have partnered with ZAG HEROEZ Miraculous – Tales of Ladybug and Cat Noir, for a national public service advertising (PSA) campaign that will feature the globally loved superhero characters to increase awareness for emergency preparedness among children across the nation. The campaign will commence Aug. 10, 2023. In the animated series, secret superheroes Ladybug and Cat Noir must put their planning skills to good use to defend their beloved city of Paris from evil forces. And in the Ready Campaign PSAs, the characters show families that you don’t need to be a superhero to use good planning skills to be prepared. The initiative includes billboards and bus shelter advertising, as well as 30 and 60 second PSAs that will air in donated media throughout the country.

Moose Games Announces Nationwide Search for ‘Kangaroo Cleanup Crewmember’ (KCC) for a Day

A search is underway to find an enthusiastic young wildlife explorer to take the role of a Kangaroo Cleanup Crewmember (KCC) for a day, at one of the most popular wildlife conservation parks in the world. As part of the retail release of its newest kids’ game, Doo Doo Kangaroo, Moose Games—the gaming innovation division of award-winning Moose Toys— is seeking one kangaroo-loving youth (or “joey,” in kangaroo), who will win $5,000 and an all-expense-paid trip to San Diego with their family in late October. In partnership with San Diego Zoo Wildlife Alliance, the lucky KCC will enjoy a once-in-a-lifetime conservation-based learning experience, going behind the scenes with a real wildlife care specialist in the popular Walkabout Australia kangaroo habitat at the San Diego Zoo Safari Park.

Arushi Garg Crowned First-Ever Winner of ‘Hot Wheels: Ultimate Challenge’

Arushi Garg, 38-year-old social media creator and mom from Houston, was named the champion of Hot Wheels: Ultimate Challenge Season 1! Garg takes home an extra $50,000 and her design is now a die-cast toy exclusively available for purchase on Mattel Creations, Mattel’s collector and direct-to-consumer platform. Fans can buy this made-to-order die-cast during the pre-sale window from Aug. 8-Sept. 4. In the two-part finale, Garg was given the iconic 1996 Nissan Skyline to transform into a life-size Hot Wheels showstopper. The car, dubbed “Rally Resilience” by Arushi, is a bright red creation with 24-inch wheels, extended fenders and beaming light bars representing power, bravery, kindness and courage. Adding to its uniqueness is the affirmation “never quit,” which is transcribed on the car and can be seen under UV light.

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University Games Names Benford General Manager, Puzzles and Mystery Games

Margie Benford will lead the design, development and marketing for University Games’ award-winning BePuzzled and Murder Mystery Party Divisions, which includes University Games’ highly anticipated The Night Hunter game (August 2023), as well as the vast collection of 3D Crystal Puzzles and popular Hanayama Cast Puzzles. Benford’s experience also provides University Games with seasoned executive leadership for the company’s existing and future licensed property puzzle lines. She will report directly to Craig Hendrickson, SVP of Product Development.

Brand-New NERF PRO STRYFE X BLASTER Opens Pre-order

The popular digital content creator and NERF blaster enthusiast, Out of Darts (AKA Luke Goodman), has unveiled the NERF PRO STRYFE X BLASTER, the NERF brand’s first-ever high-performance half-dart blaster! Luke’s social posts can be found on his Instagram and TikTok channels. For sporty, competition and active play lovers ages 14 and up, the new blaster is an upgraded sport-grade version of the original blaster, giving NERF athletes battling in pro-level competition settings a competitive edge to achieve a major win. It includes 30 NERF AccuStrike Half-Length darts, which deliver a more stable trajectory and greater accuracy, and a 15-dart, quick-swap magazine. Fire as fast as you can pull the trigger! The blaster is now available for pre-order the blaster now on Amazon.

WildBrain Lands Multiple Kids’ Series on the Roku Channel

WildBrain, a global leader in kids’ and family entertainment, has inked a new distribution agreement with Roku, which will see the popular kids’ shows Tata & Kuma and Princess Mirror-Belle launch on The Roku Channel in the US this year. The shows join additional WildBrain shows already available on the free ad-supported streaming service, including Summer Memories, Dorg Van Dango and Spongo, Fuzz and Jalapeña.