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Dr Seuss Enterprises Prepares for Brand Licensing Europe

Dr Seuss Enterprises celebrates its 30th anniversary this year as a leading global children’s entertainment company, focusing on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr Seuss. The creative, whimsical world of Dr Seuss and its characters have inspired generations of readers and continues to be a true pop culture and entertainment phenomenon, with major successes both on the page, in theaters, on stage, on screen and in many other outlets. At the 2023 Brand Licensing Europe, Dr Seuss Enterprises will showcase a range of new initiatives including the roll out of new consumer product lines, breakthrough marketing programs, and initiatives, new entertainment projects, as well as the growth of their longstanding portfolio partners. Dr Seuss Enterprises continues to grow, expanding within several categories including entertainment, food and toys, infant and toddler, and digital products.

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Toy Association’s “Back to School” Shopping List Features 25 STEAM Toys for Kids

The Toy Association has unveiled its “Back to School STEAM Toy Shopping List,” which includes 25 officially accredited STEAM (science, technology, engineering, arts, and math) toys that will enrich kids’ learning during the academic year. Families can now shop the list of toys (below), choosing from a variety of hands-on building sets as well as activities that gamify mathematical concepts and invite kids to explore outer space, natural sciences, and much more. Each featured product has passed a rigorous evaluation process to earn an official “STEAM Stamp of Approval,” and meets the strict criteria established in The Toy Association’s STEAM Toy Assessment Framework, developed in partnership with The Good Play Guide. The toys were first tested by children under professional observation, before being evaluated by The Good Play Guide, which uses a scientifically proven toy evaluation method backed by Dr. Amanda Gummer, who has a PhD in neuropsychology and more than 20 years of experience working with kids and families.

New PBS Kids Series, Lyla in the Loop, Launches February 5, 2024

On February 5, 2024, PBS KIDS will debut Lyla in the Loop, a funny and engaging new animated series for kids ages 4-8. Produced by Mighty Picnic and Pipeline Studios, Lyla in the Loop follows Lyla, a dynamic 7-year-old girl, who lives in a big city with her close-knit family, fantastical blue sidekick Stu, and a host of relatable and quirky characters in her community, who use creative and strategic problem-solving and critical thinking skills to address a range of everyday problems together. The new series will debut in both English and Spanish. “Lyla is curious and resourceful, and when it comes to figuring out solutions to everyday problems, she doesn’t give up, even when it takes several tries to get it right,” said Sara DeWitt, Senior Vice President and General Manager, PBS KIDS. “We know audiences will quickly be drawn to Lyla’s determination and can-do-attitude, and we’re excited to introduce this warm, funny, and smart series to our viewers.”

Monopoly: Barbie Edition from Hasbro Launches Pre-Order

Pink looks fantastic on Monopoly too! Hasbro has announced and launched the pre-order for a brand-new Monopoly: Barbie Edition board game – right on the heels of the record-setting Barbie film release. Monopoly players can imagine slipping into pink Barbie shoes as they follow their dreams to own it all! Be fully immersed in Barbie’s world with up to 6 Barbie-inspired tokens in her signature pink color, then travel the board and purchase famous locations in the Barbie dream world – where you can eventually even build your own DreamHouses!

Hanna Andersson Unveils First-Ever Collection with National Geographic

Hanna Andersson, the leading premium children and baby apparel brand, is collaborating with the iconic National Geographic brand to unveil its latest collection inspired by a shared vision of inspiring excitement about the planets, science, exploration and adventure among generations to come. Made with the same quality and durability parents have trusted for 40 years, the collaboration’s apparel and PJs will feature unique space and planet themed artwork that will help engage Hanna Andersson’s current fans and taps into National Geographic storytelling about space, bringing exploration to children’s fingertips.

WildBrain Announces New Distribution and Consumer Products Deals for Carmen Sandiego

WildBrain, a global leader in kids’ and family entertainment, is announcing new deals across distribution and consumer-products licensing for the Emmy Award-winning action-adventure animated series Carmen Sandiego, produced by HarperCollins Productions and WildBrain’s animation studio in Vancouver. The deals build on WildBrain’s longstanding relationship with HarperCollins Productions on the Carmen Sandiego franchise, underscoring the company’s 360° offering of production, distribution and licensing for the brand.

Inventor of Loaded Questions Hits the Road with The Mid-Life Crisis Tour

Veteran independent game company All Things Equal announces The Mid-Life Crisis Tour to launch Loaded Questions Greatest Hits and celebrate the 26th anniversary of the popular family and party game. Kicking-off in September 2023, inventor Eric Poses will set out on a 20-state tour, proving life is just a game with the brand that started it all – Loaded Questions.

In Celebration of Black Business Month, Purpose Toys Announces Expansion of its Naturalistas Fashion Doll Line

In Celebration of Black Business Month, DeeDee Wright-Ward, creator of the viral Naturalistas Natural Hair Fashion Doll Line and CEO of California-based Purpose Toys (U.S.A.’s largest Black-owned, African American-founded, Culture-driven toy company, and leader of Natural Hair products for kids) announces the international expansion of Naturalistas, and the first retail partnership under their ambitious international distribution plan with Walmart Canada. In 2022, Purpose Toys successfully launched Naturalistas, as the world’s first all-Black (Black-owned) Natural Hair fashion doll line sold at major retail. With the goal of celebrating children with naturally textured hair, Naturalistas have also become known for educating children about Natural Hair care, the culture of hair, as well as the nuances of common hair types found across the African diaspora.

Series 5 of Moosh-Moosh Launches from MMG Brands

If you asked a kid to snuggle a pineapple or a cactus, would they do it? Absolutely, both retailers and parents agree–if they are Moosh-Moosh Series 5 pillow-y pals. The yellow pineapple with the green leafy top named Ana and the soft and friendly cactus with pretty red flowers named Maya are two of the dozen soft and squishy pillow plush toys from Moosh-Moosh. Ana and Maya and an armload of 12” x 8”x 6” pals are the perfect size and shape to comfort, to cuddle and to collect. After all, who couldn’t use a cuddle? Since their debut, Moosh-Moosh has wowed every age and every stage of the family from a bed accessory to the dorm room — where a friendly face is most needed. Toy industry experts over the years have touted Moosh-Moosh as the softest plush pals around.