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Hasbro Bolsters Licensed Consumer Products Slate Across Its Powerhouse Brands for 2023 Las Vegas Licensing Expo

Hasbro, Inc, a toy and game company, will return to Las Vegas Licensing Expo on June 13-15, 2023, to celebrate its 100th year and showcase fresh products and collaborations across its extraordinary portfolio of brands, including Transformers, My Little Pony, Peppa Pig, Dungeons & Dragons, NERF, Monopoly and more. On the show floor at booth #G170, Licensing Expo’s Fashion Showroom and beyond, Hasbro is presenting its licensing lineup including first looks at brand-new consumer products collections.

Wildbrain Loyal Subjects Strawberry Shortcake

The Loyal Subjects and Wildbrain Partner on a New Line of Strawberry Shortcake Toys

The Loyal Subjects Toy (TLS Toy), a prominent collectibles/toy brand well-known the world round for high quality-best in class products, extraordinary detail, and diehard fans is delighted to announce a new licensing partnership with Wildbrain, featuring one of pop culture’s most loveable, adorable, irresistibly scented, wholesome, and fantastically delectable brands, Strawberry Shortcake!

Intersell Debuts at 2023 ASTRA

Intersell, the New Jersey-based brand behind the wildly successful KickerBall showcased at ASTRA in booth #951 in Columbus OH, at the Greater Columbus Convention Center. Released in 2018 KickerBall has helped soccer fans and athletes master their skill with its unique and revolutionary design and aerodynamic materials. The special panels channel air in ways a standard soccer ball can’t, allowing the KickerBall to swerve, bend and curve with ease. With an impressive celebrity fan base including some of the world’s greatest soccer players, Kickerball has sold over 2 million units globally, amassed over 1 billion views on YouTube and nearly 100 million on TikTok.

Glo Pals Kick Off ASTRA Marketplace & Academy with New Products

Glo, the company behind the award-winning sensory water toys, Glo Pals, is refreshing their water-activated light-up toys and expanding their product offerings this summer. The Glo Pal characters, Alex, Blair, Lumi, Pippa and Sammy have evolved, with new designs and personalities. Additionally, two new innovative sensory products, Pick Up Pals and Sensory Jar, are joining the line-up to expand play patterns beyond bath time.

WS Game Company Creates Custom-Illustrated Monopoly Game for Hasbro 100th Anniversary

WS Game Company, one of the few premium board game manufacturers with an authorized Hasbro license, has announced the debut of a limited-edition Monopoly game in honor of Hasbro’s 100th Anniversary. The new game board, developed in partnership between the two companies, features a fully custom illustrated game board showcasing 90 notable brands that have contributed to Hasbro’s great legacy.

Poptaters Wave 2 is Coming in Hot with New Host of Licenses

Poptaters, the brand that brings fans their favorite pop culture characters through the iconic Potato Head, announces wave 2 of its licensed characters. Spud-tacular, new mashups include fan favorites Dwight Schrute from The Office, “The Dude” from The Big Lebowski, Sonic the Hedgehog, with Chucky (of Child’s Play) and Good Luck Trolls coming soon! Poptaters combines Hasbro’s classic Potato Head with pop culture icons to create hilarious, fun collectibles. In classic Potato Head fashion, each figure features removable, interchangeable facial and body parts, including one surprise Potato Head original piece.

Disguise Signs Multiyear Licensing Agreement for Horror Survival Game Poppy Playtime

Disguise, Inc, the leading costume division of toy and consumer products manufacturer, JAKKS Pacific, Inc has announced, in partnership with Mob Entertainment, a new multi-year licensing agreement for North America and EMEA to design, develop and manufacture costumes and costume accessories for the episodic horror survival game, Poppy Playtime, commencing in fall 2023. Poppy Playtime, developed by Mob Entertainment, is a chilling episodic horror survival game that immerses players in a sinister tale. In this spine-tingling adventure, you assume the role of a former Playtime Co. employee, compelled to return to the forsaken toy factory ten years after the mysterious disappearance of its entire staff. As you delve into the shadows of the abandoned facility, your only goal is to survive the relentless pursuit of vengeful toys lurking within.

Entertainment News

KIDZ BOP Partners With OTTera To Bring KIDZ BOP+ App To Families Worldwide

KIDZ BOP, the #1 music brand for kids, is partnering with OTTera, a leader in FAST linear and OTT application solutions, to bring the KIDZ BOP+ app and the 24/7 KIDZ BOP TV linear FAST channel to kids and families worldwide. KIDZ BOP+ is the ultimate destination for KIDZ BOP fans, featuring hours of music videos as well as exclusive bonus content from the KIDZ BOP Kids including Vlogs, Behind The Scenes content, challenge videos, tutorials on how to be a KIDZ BOP Kid, and more. “Having enjoyed the music of KIDZ BOP as a kid myself, it’s incredibly exciting to partner with them now and help in expanding their global reach through their KIDZ BOP+ app and FAST channel,” says Jordan Warkol, VP Business Development OTTera.

CandyRific Releases Disney100 Limited Edition Dispensers and Candy Cases

CandyRific is launching two limited edition, collectible items in celebration of 100 years of Disney. The Disney100 Collectible Candy Dispensers and Disney Mickey Mouse and Minnie Mouse Candy Case 2-Pack Gift Set are sure to be a hit this holiday season or any time this year. These collectibles will be ready for shipping in late summer/early fall.