Genius Brands Signs National Retail Deal with Hot Topic for the Stan Lee Brand
Genius Brands International “Genius Brands” (NASDAQ: GNUS) announced its first direct-to-retail program with specialty retailer, Hot Topic, to create a line of apparel for the Stan Lee brand as part of this year’s Stan Lee Centennial celebration campaign. Genius Brands, through a joint venture with POW! Entertainment, owns and manages the global rights to legendary Stan Lee’s name, physical likeness, voice, signature, and IP, called Stan Lee Universe, which includes the Stan Lee Celebrity brand, as well as new content to be created from Stan Lee’s portfolio of approximately 150 unmined ideas and character creations in his post-Marvel career, along with consumer products programs to be developed for these new projects. This year’s Stan Lee Centennial campaign, celebrating Stan’s 100th birthday, is the first phase of a much broader Stan Lee Universe program.