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Caroline Mickler Ltd Adds Two Major New Licenses to Horrid Henry Campaign

Caroline Mickler Limited, an award-winning, independent licensing agency which builds licensing programs for a number of major brands, has signed two new licenses for Novel Entertainment’s internationally renowned Horrid Henry brand. Winning Moves, a maker of international family favorite games, has launched a special Horrid Henry edition of the classic Top Trumps card game. Games, toys and arts and crafts developer John Adams Leisure, meanwhile, is planning a Horrid Henry version of its popular book-making studio Bookeez.

Toho International and HUF Worldwide Collaborate on Epic Godzilla-Inspired Apparel and Skateboard Collection

HUF Toho Godzilla

New Pokémon Trading Card Game ‘Sword & Shield – Silver Tempest’ Expansion Coming Soon

The Pokémon Company International unveiled the latest expansion of the best-selling Pokémon Trading Card Game (TCG), Sword & Shield—Silver Tempest, coming to participating retailers around the world starting on Nov. 11, 2022.

News

Kids2 Fills Void on Baby Aisle with Launch of Baby Einstein Connectables

Kids2, a global company that designs holistic solutions to help early-stage parents and families, announced the launch of Baby Einstein Connectables, an innovative STEAM inspired line of multi-sensory, magnetic activity blocks that ignite baby’s curiosity. This latest Baby Einstein line is connectable, collectable and offers infinite possibilities for creative play and learning.

Smart Teddy Lets Moms Vent with ‘Smart Teddy Mom Challenge’

What is your biggest parenting challenge? Is it getting kids to brush their teeth? Getting them to sleep? Learn their ABCs? Whatever it is, Smart Teddy, the interactive talking teddy bear, wants to know. In advance of National Teddy Bear Day, September 9th, Smart Teddy is calling on moms to share their biggest parenting challenge in the Smart Teddy Mom Challenge for a chance to win a $500 spa gift card and a connected plush toy Smart Teddy, while nine runner ups will win their own Smart Teddy.

Back to School with the Squirrels as Hey Duggee Returns for Fourth Season

Multi award-winning hit animation Hey Duggee will begin its fourth season on CBeebies and BBC iPlayer on 5 September as we learn all about the Squirrels’ first days at the Clubhouse. Five special episodes released daily on CBeebies will reveal what happened when each Squirrel visited Duggee for the very first time as children in England and Wales prepare for their first days at school.

Firefly Brand Management Takes Bob Ross Painting Beyond the Canvas

Leading brand management and licensing agency Firefly Brand Management has signed with GDB International, Incorporated, the global leader in the paint recycling industry, to produce a new line of Bob Ross latex interior paints and wood deck paint stain. GBD is introduced the line of Bob Ross branded latex and deck paint at this year’s ASD Marketweek consumer merchandise show in Las Vegas.

Jeff Staple and Mighty Jaxx Collaborate on Exclusive Figures

Award-winning future culture company Mighty Jaxx and renowned designer Jeff Staple and his STAPLE brand are bringing to life a new exclusive streetwear-inspired collectible, Pigeon in Flight. This limited edition figure is inspired by Jeff’s signature pigeon and features texture-inspired patterns used in some of the most popular shoes in the world. Each sneaker-inspired element of the pigeon has been lovingly crafted as a homage to a streetwear essential: fresh kicks.

Play it Forward Mattel Save the Children

Mattel Partners with Save the Children to Help Improve the Lives of Kids in Rural America

Mattel, Incorporated (NASDAQ: MAT) and Mattel Children’s Foundation have announced that they are partnering with Save the Children to invest in the next generation. From August 28 through October 1, when shoppers purchase select Barbie, Matchbox, and Little People items at Target stores nationwide and online at Target.com, a portion of the retail price from each sale, up to a certain amount, will be donated by Mattel to Save the Children’s U.S. rural education programs which help children build the language, literacy, numeracy, social and emotional skills they need to succeed.