LEGO opened the doors to its new flagship location on Fifth Avenue, featuring an interactive and immersive retail experience. To celebrate the opening, LEGO assembled a team of Broadway talent to create and star in LEGO Store: The Musical.
Litzky Public Relations announced the LOVE, Litzky grant program to assist companies with the mission of bettering the lives of families and children. LPR selected inclusive sensory play product manufacturer PunkinFutz as its first recipient.
Moose Toys has kicked off the full-scale marketing campaign for its upcoming Akedo toy launch by releasing a trailer for the Akedo animated series.
WowWee announced its newest line, the Got2Glow Fairy Finder, an interactive tech toy that encourages adventure, discovery, and nurturing play.
Monopoly is putting a Bullseye twist on the board game. Hasbro and Target have introduced Monopoly: Target Edition, launching August 1.
Spin Master’s PAW Patrol: The Movie toy collection hits shelves on August 1, with presale beginning July 15.
Toy and game company PlayMonster has acquired Michigan-based craft and activity kit manufacturer Ann Williams Group.
A Care Bears-branded line of accessories is coming this fall from lifestyle brand Iscream, in partnership with Cloudco Entertainment.