Dena Cook Named Mattel Global Head of Communications, PR
Mattel has appointed Dena Cook, veteran communications executive, as executive vice-president and global head of communications and public relations.
Barbie’s 60th Anniversary Unveils New Sheroes Dolls, New Dream Gap Fund Details
In celebration of Barbie’s 60th anniversary and International Women’s Day on March 8, Mattel has unveiled new additions to its Sheroes line, new details on its Dream Gap Fund, and more anniversary events and product.
ICTI Ethical Toy Program Elects New Board Members
The ICTI Ethical Toy Program appointed three new members to its governing board, including representatives from LEGO Group, Character Group, and the humanitarian NGO Geneva Call.
Joe D’Ambrosia Named GM, Disney Junior
Disney has promoted Joe D’Ambrosia to general manager, Disney Junior, realigns key roles for animation, and adds new role to strengthen Disney’s commitment to diversify.
Toysmith Names Michael Keaton as CEO
Michael Keaton, a toy industry veteran, joins Toysmith as CEO.
Canspan Extends Partnership with WowWee
In response to WowWee’s growth, it’s deepening its engagement with Canspan, which will be responsible for leading its social and digital marketing strategy and efforts for all new brands.
2019 Hot Wheels Legends Tour Adds More Stops, Experiences
Kicking off in mid-March, the Hot Wheels Legends Tour returns for year two, with plans to hit 18 stops) on its nationwide search for a life-size custom car worthy of being made into a Hot Wheels diecast vehicle.
Levi’s Teams with Another Classic, The Peanuts, in Spring 2019 Collection
Levi’s and Peanuts team up for another fashion collaboration this spring, bringing back Charles Schulz’s beloved cartoon beagle along with the rest of the Peanuts pals.
Sesame Street Slathers on the Sunscreen with New Sponsorship
Blue Lizard Australian Sunscreen brand is now a sponsor of Sesame Street, and will create educational content timed to Skin Cancer Awareness Month for the Sesame Street YouTube channel.