Canspan, a full-service marketing agency, is extending its long-standing partnership with WowWee.
In response to WowWee’s growth, the company is deepening its engagement with Canspan, which will be responsible for leading its social and digital marketing strategy and efforts for all new brands including Pixie Belles, Buttheads, Pinkfong Baby Shark, and The Wiggles line. Canspan will be responsible for leading North American efforts on digital advertising including Amazon AMS, Google Display, and YouTube advertising, paid social media, content and community management.
“Over the last two years, Canspan and WowWee have enjoyed a successful partnership which has enabled both companies to grow to new levels,” said Jamie Berman, president of Canspan. “We are extremely fortunate to be working with a partner that is committed to developing game-changing innovative products that push the entire toy industry forward.”
CanspanBMG will also continue to support line extensions for WowWee brands including UNTAMED and Fingerlings.
“We’re beyond thrilled with the results we’ve seen from our social and digital marketing since handing the reins to Canspan” said Michael Yanofsky, vice-president of sales at WowWee. “We look to the expert team at Canspan to continue driving success for our brands and retailers in the future.”
This extended agreement comes during a period of accelerated growth for the Los Angeles- and Montreal-based agency. Canspan recently opened its third office in Toronto’s historic Riverside district and added a public relations department to enhance its service offerings.