Barbie is collaborating with Izzy Wheels, founded by sisters Ailbhe and Izzy Keane, to create limited-edition life-sized and doll-sized wheelchair covers.
Timed to Women’s Equality Day, Mattel unveiled the newest additions to its Barbie Inspiring Women series: Rosa Parks and Sally Ride.
PlayMonster’s My Singing Monsters toy line, based on Big Blue Bubble’s top-performing mobile game, readies to launch at retail later this fall.
On the heels of the Pokémon World Championships, Wicked Cool Toys announced the launch of the all-new interactive My Partner Pikachu.
Botzees is the latest smart toy from Pai Technology, combining virtual and hands-on play to teach beginner coding concepts.
Cra-Z-Art announced the launch of Flying Pigs, its new preschool game and first foray into games.
TOMY International announced the release of Tomica collectible diecast vehicles in Walmart stores across North America.
Kellytoy revealed its 2019 Squishmallows Holiday Squad collection, expanding the holiday collection with gingerbread kids and nutcrackers.
Spin Master has secured the global IP for Hedbanz, after initially acquiring the rights to distribute the game in the U.S. and Mexico in 2011.