Barbie Teams with Izzy Wheels for Wheelchair Accessories
Barbie is collaborating with Izzy Wheels, founded by sisters Ailbhe and Izzy Keane, to create limited-edition life-sized and doll-sized wheelchair covers.
Rosa Parks, Sally Ride Inspire New Barbie Dolls
Timed to Women’s Equality Day, Mattel unveiled the newest additions to its Barbie Inspiring Women series: Rosa Parks and Sally Ride.
My Singing Monsters Toy Line Warms Up for Retail Launch
PlayMonster’s My Singing Monsters toy line, based on Big Blue Bubble’s top-performing mobile game, readies to launch at retail later this fall.
Wicked Cool Launches My Partner Pikachu
On the heels of the Pokémon World Championships, Wicked Cool Toys announced the launch of the all-new interactive My Partner Pikachu.
Pai Technology’s Botzees Now Available in Apple Stores, Amazon
Botzees is the latest smart toy from Pai Technology, combining virtual and hands-on play to teach beginner coding concepts.
Cra-Z-Art Soars into Game Aisle with Flying Pigs
Cra-Z-Art announced the launch of Flying Pigs, its new preschool game and first foray into games.
TOMY Brings Tomica to Walmarts Throughout U.S., Canada
TOMY International announced the release of Tomica collectible diecast vehicles in Walmart stores across North America.
Squishmallows Unveils Holiday 2019 Collection
Kellytoy revealed its 2019 Squishmallows Holiday Squad collection, expanding the holiday collection with gingerbread kids and nutcrackers.
Spin Master Acquires Hedbanz International IP, Launches App for On-The-Go Play
Spin Master has secured the global IP for Hedbanz, after initially acquiring the rights to distribute the game in the U.S. and Mexico in 2011.