Mattel Bets Big on Hot Wheels id, Hot Wheel’s Next Evolution
Mattel’s new Hot Wheels id merges digital and physical play, featuring classic Hot Wheels with new built-in tech and smart track.
USAopoly Announces Toy Story-Inspired Games
USAopoly (The OP) will offer up new Disney/Pixar Toy Story-inspired games, including a collector’s edition chess set and a cooperative deck-building game.
Gwen Austin Studios Introduces ‘Saving Soup’ Series, Product Line
Gwen Austin Studios announced the release of its new animated YouTube series, Saving Soup, and product line, launching at ASTRA Marketplace this week.
New LEGO Deals, Product Focus on Ocean Sustainability
LEGO partnered with National Geographic Kids & Ocean Heroes Bootcamp for marketing campaigns & initiatives focused on solving challenges facing our oceans.
Zuru Unboxes Smashers Series 3 Dino
Zuru combines the dinosaur craze and unboxing trend in its new Smashers Series 3 Dino line, featuring an Epic Dino Egg and Smash Rex Playset.
Hello Kitty x Schick Launch First Shoppable Mural for New Limited-Edition Razor
Sanrio has announced a new partnership for Hello Kitty with Schick to create the first ever Hello Kitty razor: the Schick Intuition Limited Edition Hello Kitty Razor Gift Pack. The gift pack will be available to the public starting June 25, at select Walgreens locations, Walgreens.com, Walmart.com, Amazon, and Schick.com for a SRP of $19.99. It’s available for preorder now through retail launch. Hello Kitty fans in New…
Arcade1Up to Add Ninja Turtles, Marvel, and Star Wars Game Cabinets
Arcade1Up marks its E3 Expo return with newly announced cabinet titles for fall, Teenage Mutant Ninja Turtles and Marvel Super Heroes.
Just Funky Launches AR Shopping App, DECHIPH-AR
Just Funky launched DECIPH-AR, which provides immersive experiences from brands at retailers that blur the lines between fantasy and reality.
AtGames Announces Legends Ultimate Arcades
AtGames Digital Media announced its Legends Ultimate arcade machine. The new, full-size arcade unit will feature hundreds of games that offer a mix of classic arcade and video games. This includes games from Atari, ColecoVision, Data East, The Tetris Company, and more. such as Asteroids, BurgerTime, Centipede, Fighter’s History, Pong, and Tetris. The unit will feature a traditional arcade-style control panel with two joysticks, six action buttons per…