Mattel’s new Hot Wheels id merges digital and physical play, featuring classic Hot Wheels with new built-in tech and smart track.
USAopoly (The OP) will offer up new Disney/Pixar Toy Story-inspired games, including a collector’s edition chess set and a cooperative deck-building game.
Gwen Austin Studios announced the release of its new animated YouTube series, Saving Soup, and product line, launching at ASTRA Marketplace this week.
LEGO partnered with National Geographic Kids & Ocean Heroes Bootcamp for marketing campaigns & initiatives focused on solving challenges facing our oceans.
Zuru combines the dinosaur craze and unboxing trend in its new Smashers Series 3 Dino line, featuring an Epic Dino Egg and Smash Rex Playset.
Arcade1Up marks its E3 Expo return with newly announced cabinet titles for fall, Teenage Mutant Ninja Turtles and Marvel Super Heroes.
Just Funky launched DECIPH-AR, which provides immersive experiences from brands at retailers that blur the lines between fantasy and reality.