New PAW Patrol Special, Product Line Race into Walmart
Nickelodeon announced the launch of an all-new PAW Patrol special, PAW Patrol: Ready, Race, Rescue, with Walmart serving as the exclusive launch partner.
Hasbro to Phase Out Plastic Packaging by 2022
Beginning in 2020, Hasbro plans to begin phasing out plastic from new product packaging, including plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs.
BuzzFeed CMO Ben Kaufman Exits as CAMP Toy Stores Expand
BuzzFeed’s Ben Kaufman is stepping down as CMO, in order to prioritize scaling CAMP Stores, which is set to open five new locations across the U.S.
Kids II Rebrands as Kids2, Details New E-Comm and Factory Plans
Timed to its 50th anniversary, Kids II rebrands as Kids2 and details its new e-comm and first fully-owned manufacturing facility.
Pokémon Center Pop-Up Shop to Open in London
The Pokémon Company International will open a special pop-up Pokémon Center in London this October to celebrate the upcoming launch of Pokémon Sword and Pokémon Shield.
Trump to Move Forward with Toy Tariffs
An additional 10% tariff is expected to be placed on all toys imported from China beginning September 1, Trump announced via Twitter.
TJ Morris Stores Offers Into the Night Garden DTR Range in UK
DHX Brands entered a DTR collaboration with TJ Morris for In the Night Garden. Product will be sold exclusively at Home Bargains and Quality Save stores.
Toys ‘R’ Us Spain & Portugal Optimize with Openbravo
Toys “R” Us Spain & Portugal teams up with Openbravo, a global provider for a cloud-based omnichannel platforms, to improve the user experience and enable more agile and innovative retail. After a four-month implementation period, the toy retailer has implemented Openbravo Commerce Cloud across all its locations, which thus far has resulted in IT cost reductions and a faster omnichannel retail. The launch of its new e-commerce site, which, in…
Just Add Magic: Hasbro Sees 9% Sales Bump in Q2 2019
Net revenues for Hasbro’s second quarter 2019 increased 9 percent to $984.5 million—bolstered in part by its continued investment in Magic: The Gathering.