TJ Morris Stores Offers Into the Night Garden DTR Range in UK
DHX Brands entered a DTR collaboration with TJ Morris for In the Night Garden. Product will be sold exclusively at Home Bargains and Quality Save stores.
Toys ‘R’ Us Spain & Portugal Optimize with Openbravo
Toys “R” Us Spain & Portugal teams up with Openbravo, a global provider for a cloud-based omnichannel platforms, to improve the user experience and enable more agile and innovative retail. After a four-month implementation period, the toy retailer has implemented Openbravo Commerce Cloud across all its locations, which thus far has resulted in IT cost reductions and a faster omnichannel retail. The launch of its new e-commerce site, which, in…
Just Add Magic: Hasbro Sees 9% Sales Bump in Q2 2019
Net revenues for Hasbro’s second quarter 2019 increased 9 percent to $984.5 million—bolstered in part by its continued investment in Magic: The Gathering.
Walmart Unveils New Baby Shark Exclusives
As the world tunes into the highly anticipated summer TV event next week, Walmart is gearing up with new Baby Shark toys and accessories.
GameStop, R/GA Pilot New In-Store Experiences for Gamers
GameStop announced a strategic partnership with global innovation design firm, R/GA, to strengthen its focus on creating unique in-store experiences as part of its strategic move in re-affirming its place in the video gaming culture. The partnership with R/GA’s Austin and Chicago teams is part of GameStop’s broader business transformation strategy to evolve its efforts in cultivating innovative customer-centric opportunities to bring video game culture to life in every neighborhood.…
TRU Kids Brands, b8ta Share Details on Revamped Toys ‘R’ Us
Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.
E.U. Fines Sanrio $7 Million in Anti-Trust Ruling
The European Commission fined Sanrio, Hello Kitty’s parent company, €6.2 million (nearly $7 million) for restricting icross-border online sales within the EEA.
More Consumers Use Technology to Improve Shopping Experience
A new National Retail Federation report found 63 percent of consumers say retail technologies and innovations have improved their mobile shopping experiences.
Toy Association Testified at the USTR Special 301 Committee for Toy Tariffs
The Toy Association testified at the U.S. Trade Representative’s (USTR) Special 301 Committee hearing on Monday, regarding proposed tariffs on approximately $300 billion in Chinese products, including toys.