In addition to the e-commerce websites, Viacom Nickelodeon Consumer Products plans to bolster direct-to-consumer efforts with retail pop-up shops.
Walmart and eko, the leader in choice-driven entertainment, unveiled the Walmart Toy Lab for the 2019 holiday season at walmarttoylab.com.
Target Corporation and Tru Kids Brands, the proud parent of the Toys“R”Us brand, announced today that Target’s toy assortment, digital capabilities and fulfillment services will support the new online and in-store Toys“R”Us shopping experiences in the United States.
Tru Kids Brands, parent of the Toys“R”Us brand, and Candytopia, the candy-coated experiential adventure that has drawn crowds nationwide, announced today they have joined forces to create an all-new innovative play experience called The Toys“R”Us Adventure.
Walmart’s Top Rated by Kids toy list for 2019 includes more toys than ever, new trends, and the most Walmart-exclusive products to date.
The Walt Disney Company and Target Corporation announced a new collaboration encompassing experiential retail and merchandising, kicking off Ocober 4.
Nickelodeon announced the launch of an all-new PAW Patrol special, PAW Patrol: Ready, Race, Rescue, with Walmart serving as the exclusive launch partner.
Beginning in 2020, Hasbro plans to begin phasing out plastic from new product packaging, including plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs.