Toys Archives - Page 16 of 19

Toys

LEGO Trolls Planned for 2020

Universal Brand Development (Universal) and the LEGO Group continue their partnership with the DreamWorks Animation film franchise, Trolls, is the newest addition to their expansive licensing partnership. Inspired by characters and scenes from the forthcoming feature film Trolls World Tour, LEGO Trolls construction sets will be available worldwide next year. “We are excited to build upon our successful partnership with Universal by adding the popular Trolls franchise into our…

Steiff Teddy Bears Prove Fit for Royalty

German president gifts Prince Charles a Steiff teddy bear for his new grandson and the newest edition to the royal family, Baby Sussex.

McFarlane Launches New Game of Thrones Collectibles

To celebrate the final season of HBO’s long-running hit series Game of Thrones, McFarlane Toys’ action figures and dragons have hit retailers nationwide. McFarlane Toys latest release includes realistic and highly detailed six-inch scale action figures, as well as a deluxe box set of fan-favorite characters including Jon Snow, Daenerys Targaryen, the Night King, Arya Stark, and Viserion the Ice Dragon. Game of Thrones six-inch action figures are…

APC Kids’ Kid-E-Cats Are Off to Italy

APC Kids, the children’s entertainment distribution company of boutique co-producer and distributor APC Studios, has appointed Giochi Preziosi as the distribution partner for its KID-E-CATS toy range in Italy. The master toy partner for KID-E-CATS, Toy Plus (Far East) Ltd., part of the Thai Group, is currently developing a range spanning plush, collectibles, figurines and playsets targeted at preschool children, with global retail launch scheduled from September 2019. Giochi…

Jamie Cygielman Named SVP, GM of American Girl

Mattel appoints Jamie Cygielman, veteran marketing executive and former CMO of Iconix Brand Group, as senior vice-president and general manager of American Girl.

Moose Debuts Digital Kindi Kids Content Ahead of Fall Launch

Moose Toys will launch a new animated series, Rainbow Kindi, this summer in advance of its entry into the preschool aisle with Kindi Kids.

Buzz Bee Toys Goes for World Record This Weekend

Buzz Bee Toys teams up with Project My Neighborhood this weekend to attempt to break the official World Record for the “Largest Toy Battle.”

Play All May Month-Long Celebration Kicks Off This Month

The Genius of Play announced the kickoff to Play All May, the first-ever month-long celebration of play. The celebration will further The Genius of Play’s mission by educating families about the benefits of play, helping parents understand how a “prescription for play” supports children, and encouraging a healthy dose of play alongside other activities. “The benefits of play are proven by decades of research and supported by leading…

Mattel, Disney Sign New Global Deal for Pixar Toys

Mattel announced the expansion of its global licensing agreement with Disney to span new titles and to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are upcoming 2020 movie releases, including Onward, as well as classic titles such as Coco, Finding Nemo, Monsters, Inc., and The Incredibles, among others. Mattel’s licensing rights in North America, Europe, Latin America,…