In episode seven of aNb Media’s ShopTalk, we chat with the CEO and co-founder of Driver Digital, Scott Weitz. Driver Digital is a multi-platform media network that has produced content for such companies as DreamWorks and Mattel, among others. With a focus on monetizing digital content and audience growth, Weitz shares his perspective on creating branded content for YouTube versus television; why some content performs better than others; and how online data, media analysis, and research can aid your digital strategy. He also speaks about the development of its own award-winning IP, Cool School.