Sutikki, co-producer of the Moon and Me preschool series, alongside Andrew Davenport’s Foundling Bird, and 9 Story Brands, global distributor and licensing agent for the brand, announced a number of key additions of global, multi-territory, and local licensed partners.
Minor Entertainment has been signed as the global live entertainment partner for the series on the strength of its success in the UK with another of Andrew Davenport’s hit preschool brands, In The Night Garden.
In addition to Minor, Amscan, Orange Tree Toys, Redan, and Whitehouse Leisure have been added to the growing slate of licensed partners for Moon and Me, which now numbers more than 40 and includes Hasbro (global master toy) and Scholastic (global master publishing).
Moon and Me made its global television premiere on BBC’s CBeebies in the UK in early February and just debuted in the U.S. on Universal Kids, where it will air each weekday at 8 a.m.
Created by Andrew Davenport (Teletubbies and In The Night Garden) and produced by Davenport’s Foundling Bird and Sutikki, Moon and Me is inspired by tales of toys that come to life when nobody’s looking. With friendship at its heart, Moon and Me explores how the characters demonstrate kindness, empathy and consideration to each other.
“It is a rare opportunity to be on the ground floor of a winning property that resonates so universally with such a broad audience,” said Kristin Lecour, vice-president of consumer products and distribution, 9 Story Media Group. “Licensees and broadcasters are lining up to join the Moon and Me family and we’re delighted to be a part of this standout brand.”
Sutikki manages Moon and Me in the UK and crafted the global live entertainment relationship with Minor Entertainment, while 9 Story Brands, which oversees global licensing of Moon and Me outside of the UK and China, worked collaboratively with Sutikki UK to conclude and extend arrangements with a number of key partners, including Amscan for party goods, balloons, and dress-up (EMEA); Orange Tree Toys for wooden toys and puzzles (UK & U.S.); Redan for children’s magazines (various European territories); and Whitehouse Leisure for amusement park plush (EMEA).