Features Industry Outlook

Toy Fair Creative Factor Session: A Lesson in Determination & Perseverance


Toys That Time Forgot—A Visual History of Unproduced Action Figures, Vol. 1 is a book that documents the unique stories of great action figures that never made it to market. But it is the creation of the book itself that is the focus of an engaging session at Toy Fair New York, offering a lesson in perseverance.


During Toys That Time Forgot: A Behind the Scenes Look, taking place on Sunday, February 17 at 5 p.m., author and session presenter Blake Wright will chronicle his two-year journey in bringing the book to market and discuss the challenges he faced. From the genesis of the idea to the struggle for industry access, he explains what it took to get the project moving and see it through to a successful Kickstarter campaign, which allowed him to self-publish the book.


The discussion is a part of the expanded Creative Factor educational programming and free to all Toy Fair registrants.


“Blake’s session will offer an honest perspective of how to pursue an idea you believe in – no matter how far-fetched or challenging,” says Marian Bossard, executive vice-president of global market events at The Toy Association. “This is a notion that many toy inventors and designers can relate to as they look for ways to turn their ideas into successful products. Not only will participants get an insider’s view on how the book came to life, but will also learn how to make their dreams a reality.”


As part of its ongoing commitment to support and foster growth within the global toy inventor and designer community, The Toy Association has significantly expanded and enhanced Toy Fair’s Creative Factor programming, guided by a new Advisory Board made up of innovators and experts across a range of creative fields, including Brett Klisch, director of the Creative Factor and president of Peru MeridianStudios, and Matt Nuccio, president of Design Edge and a regular Toys & Family Entertainment contributor. All Toy Fair registrants are welcome to participate in a full schedule of roundtables, presentations, workshops, and panels focused on the interests and goals of inventors, designers, and others in the creative community. Sessions will be held throughout the four days in the Creative Factor Theater (Hall 1D Lobby).


In addition, toy manufacturers are invited to hear product pitches from select inventors and designers during The Toy Association’s inaugural CF@TF Inventor Day, taking place on Friday, February 15. For more information contact The Toy Association’s Marian Bossard.


Toy Fair New York takes place February 16 to 19 at the Jacob K. Javits Convention Center. Visit ToyFairNY.com or download the free Toy Fair app on Apple iTunes or Google Play for the full list of Creative Factor programming and other informative educational sessions taking place only at Toy Fair.