The Spice Girls are joining the ranks of Little Miss Bossy and Little Miss Sunshine with their own Mr. Men Little Miss series.
Each of the Spice Girls will have her own book—Little Miss Baby, Little Miss Ginger, Little Miss Scary and Little Miss Sporty—created by Adam Hargreaves, son of series’ creator Roger Hargreaves. Notably, Posh is missing as she is not touring with the girl group this year. Of the partnership he says, ““I am very proud to be working on this project with the Spice Girls; it has been great fun creating Little Miss stories and caricatures of them all. This will be an exciting venture, although I don’t think anyone is more excited than my daughter; she’s a fan from a long way back.”
Under the deal, Mr. Men Little Miss will also offer a range of merchandise based upon the Spice Girls’ alter ego characters. This includes mugs, tote bags, coasters, and art prints. The books are currently available for pre-order (shipping in June), while other merchandise is now available for purchase thorough the Mr. Men Little Miss shop. They will be available in stores this fall.
“We are over the moon to be partnering with the Spice Girls on this extra special collaboration,” adds Alastair McHarrie, licensing director of Sanrio Global.
“We love our Mr. Men Little Miss character books; they bring to life our individual personalities that our fans know and love. We wanted to celebrate our tour by collaborating with another iconic British brand, and who better than Mr. Men Little Miss,” the Spice Girls state. The group sets out on its first Spice World tour this summer, kicking off their first tour in more than a decade.