Licensing Toys

Masked Republic Names Boss Fight Studio Global Toy Partner


Firefly Brand Management, the licensing agent for Masked Republic, owners of the Legends of Lucha Libre and Lil’ Luchas brands, has tapped Boss Fight Studio as its global toy partner.


The new toy line will launch in 2020. The line will feature a collection of unique action figures, carry cases, roleplay toys, and blind packs featuring the heroic luchadores.

“Working with our agent, FanGirl Consulting & Brand Management, Boss Fight Studio continues to grow our presence in the licensing community, strengthening our partnerships further by working with top brands such as the Masked Republic and Firefly Brand Management teams,'” says  Sarah Brown, director of business development and marketing for Boss Fight Studio. “We are excited to bring this new expression to kids and collectors around the world. Boss Fight Studio infuses our passion and love of fun into all of our toys, Legends of Lucha Libre will be no exception! Expect to see great things coming from Boss Fight and the Masked Republic teams in the coming months.”

“As we have expanded our licensing efforts for our Legends of Lucha Libre brand over the last few years, the No. 1 question we have received is when we will be releasing action figures of some of our top current luchadores,” says Ruben Zamora, founder and CEO of Masked Republic. “Thanks to this new and extremely exciting agreement with Boss Fight Studio, we now get to tell them ‘your favorites are coming soon!'”

“The pedigree and talent behind the scenes at Boss Fight Studio is exactly what we have been searching for in a global toy partner. And, we are thrilled that the agreement extends beyond our Legends of Lucha Libre brand and into our forthcoming Lil’ Luchas brand and then some as Boss Fight releases exciting new products across a number of categories.” Kevin Kleinrock, COO of Masked Republic.

Boss Fight Studio and its agent, FanGirl Consulting & Brand Management, will be on hand at Licensing Expo to discuss potential licensing and retail collaborations.