King Features Syndicate, a unit of Hearst, Continues Popeye’s 90th anniversary celebration with the launch of Popeye’s Barbershop & Shave Company.
The line features an American-made range of men’s grooming products.
Available now, the product range includes hair pomade, beard oil, beard balm, beard wash, shave cream, post-shave lotion, and pre-shave oil all sporting the iconic mugs of either Popeye or Brutus. To support brick-and-mortar shops, the brand provides Tin Cans wrapped in custom Popeye and Brutus artwork, die-cut stickers, and window clings.
“The passion behind this Popeye range made this partnership an ideal alignment for the brand in its anniversary year,” said Carla Silva, vice-president and general manager, global head of licensing for King Features. “This unique grooming collection, featuring both Popeye and Brutus, celebrates the American tradition of barbershop culture in #PopeyeStrong fashion. The ‘Smooth Sailing Through the Roughest of Beards’ line is available now, just in time for Father’s Day next month.”
Popeye’s anniversary celebration launched with new children’s YouTube series Popeye’s Island Adventures, followed by the debut of the comic strip series, Popeye’s Cartoon Club. Popeye’s Barbershop & Shave Company collection upholds his legacy and continues this celebration.
Fans can visit Popeye.com for additional updates on Popeye’s 90th Anniversary Celebration, and www.popeyesbarbershop.com to shop the collection.