WildBrain appointed Elia Bouthors as strategy and innovation director, effective immediately.
In this newly created role, Bouthors will lead a team tasked with identifying and piloting new ways to engage WildBrain’s 300 million quarterly users and build and monetize brands across the WildBrain network. Bouthors reports to Jon Gisby, managing director of WildBrain.
Bouthors brings extensive knowledge and experience in kids’ content, digital and technology business strategy, corporate finance, and mergers and acquisitions (M&A). He most recently spent four years as digital strategy and business development director at The Walt Disney Company, where he was responsible for identifying, developing and executing growth strategies for EMEA. Prior to that, he was strategy manager with the BBC, supporting the group’s global and commercial development efforts. He also worked on the development and financing of a number of media projects, and in M&A with the investment banks Jeffries & Company and UBS.
Bouthors’ appointment further strengthens the senior leadership team at WildBrain, following the recently announced appointment of Rachel Taylor, as commercial director.
“Elia’s arrival comes at a pivotal time for WildBrain as we explore new ways to engage our global audience with the content and brands they love,” said Gisby. “His team will pioneer new ways for content to be discovered across our network, and identify collaborations with IP owners to grow new audiences and revenue. Elia’s background combines strategy and corporate finance with experience in both start-ups and studios, and he’s passionate about kids’ content, making him a perfect fit for WildBrain.”