Licensing Toys

Edutainer Blippi Names Jazwares as Master Toy Partner

Edutainer Blippi has named Jazwares as master toy partner and Printers Row Publishing Group (PRPG) as publishing partner, under the Studio Fun imprint. PRPG is a division of ReaderLink Distribution Services.


Jazwares will debut a full toy line at retail in spring 2020. The range will feature toys inspired by the channel’s most watched content with opening experiences including collectible blinds, figures, vehicles, playsets, plush, novelties, musical instruments, bath toys, and more.


“We’re excited to bring Blippi to real life from YouTube in a way that amplifies the humor, edutainment, and Blippi personality factor in a way that resonates with kids and parents alike. From video games to global blockbusters, Jazwares excels at bringing the kind of content that evokes super fandoms to life and Blippi is no exception! We believe this is the next step in giving consumers what they want” says Laura Zebersky, Chief Commercial Officer of Jazwares.


In just a few years since its inception, Blippi is a leading kids entertainment properties worldwide with 400-plus million monthly views and more than 8 billion total views. In addition to its presence on YouTube, it’s also on Amazon Video. It is an energetic and loveable character clad in orange and blue that jumps off the screen with his goofy mannerisms and friendly demeanor.


Blippi is represented by UTA.