Last minute resources are available to retailers who wish to join hundreds of toy stores in celebrating this year’s Neighborhood Toy Store Day, the American Specialty Toy Retailing Association (ASTRA) announced.
The event, to be held nationwide and throughout North America, on Saturday, November 9, 2019, is designed to be a community kickoff for the holiday shopping season with in-store events, play day activities, giveaways, raffle items, and product discounts. Many stores also donate a portion of their sales to a local charity.
“It’s not too late to plan your Neighborhood Toy Store Day this year—whether simple and basic or a big celebration,” notes Kimberly Mosley, President of ASTRA. “Any independent toy store is welcome to participate and share the unique products and retail personality you bring to your community. If you are a member of ASTRA, you’ll get extra resources to help you plan and promote a successful event.”
“This year, it’s more important than ever to participate,” points out Mosley. “It’s the 10th anniversary of Neighborhood Toy Store Day, and that alone is worth celebrating! Add to that the continuing changes in the toy retailing landscape that give you the opportunity to spotlight how your store is different. Your community needs to know there are still stores dedicated solely to great toys and service to the local area. Your Neighborhood Toy Store Day celebration is a great way to get attention and show toy buyers there are local options beyond the limited inventory at big box discount stores.”