Licensing News

Big Bad Boo Partners with Highlights For Children


NEW YORK – Big Bad Boo Studios announces a partnership with popular children’s media brand Highlights for Children, Inc. The partnership entails working together to develop, finance, produce and distribute some of Highlights most popular characters and properties into animated series. Big Bad Boo will be putting a fresh spin on many of Highlights’ best-known segments, giving new and old fans alike an original experience with a purpose. The Vancouver-based studio will draw upon their pool of talented cast and crew from many of their previous successful shows to bring these stories to the screen.

“At Highlights, we view our mission as creating content and experiences that help children navigate an increasingly complex world. We are excited about the opportunity to reach more children, working with partners like Big Bad Boo, who can help us leverage both our long-held values and our brand reach in new media,” shares Kent Johnson, Highlights CEO.

In a statement, Big Bad Boo Co-Founder, Shabnam Rezaei, noted that Big Bad Boo and Highlights share the same values and dedication to creating quality content for children. “We are thrilled to partner with such a beloved household name like Highlights,” said Rezaei. “For decades, Highlights has engaged kids across the country with the goal to inspire curiosity, creativity, caring and confidence— values that Big Bad Boo infuses in all its properties. Together, we hope to introduce a new generation to classic brands like Who & Coo and Top Secret Adventures.”