The Insights Family Voted the MarTech Company of the Year

Insights Family MarTech

The Insights Family – the global leader in kids, teens, parents, and family market intelligence – has been named as the number one most innovative marketing technology creator in the UK in the coveted and competitive 2023 MarTech 50 awards.


The Manchester based MarTech company, which works with more than 120 clients and operates in 22 markets across 6 continents working with clients such as Amazon, BBC, Hasbro, LEGO, and Warner Media was voted as the MarTech company of the year for 2023. This is a much-improved ranking after receiving 4th place and number one outside of London in 2022 but has risen impressively to top spot in 2023. Judges are impressed by the companies’ continued growth, and how their new mission and strategy is providing actionable insight to a broad range of marketing functions across a wide range of markets.


Nick Richardson, Founder of The Insights Family comments, “What a wonderful way to celebrate all of the team’s hard work which has gone into delivering our mission to be our client’s business critical partner and putting the right intel in the right hands at the right time. However, this is just the start, we are in the process of significantly increasing our investment in innovation to transform how we provide our clients with research, data & insights, which I hope sees us establish ourselves as the global leader in Marketing Technology. Watch this space for what we deliver for our clients in 2023.”


Jonathan Symcox, Editor at BusinessCloud comments, “The market intelligence provided by the Insights Family can be a game-changer for businesses seeking insight into the attitudes, behaviour and consumption patterns of young people and their families. Nick Richardson and his team seem to be building something special from Manchester. It is a pleasure to see them top our MarTech 50 ranking for 2023.”


The coveted BusinessCloud MarTech 50 award which was based on a 1,000-strong reader vote paired with an independent judging panel from industry experts, is the latest accolade for the business which includes winning the International Trade Council Market Research Company of the Year and Big Chip Best B2B Innovation awards, and with Richardson himself receiving an Honorary Doctorate in Innovation from the University of Bolton.


The award coincides with the launch of The Insights Family new website, with the company’s new portal (5.0), due to launch in Q2 of this year. To take a sneak preview of what is to come and the pioneering MarTech which The Insights Family continue to build, visit: