Licensing News

Princess Sam Consumer Products appoints IMC Licensing as Agent for Tara Duncan in Multiple Markets

Tara Duncan Licensing Tanya Visano

Princess Sam Consumer Products (PSCP) has announced that it has appointed a licensing agent for the children’s animated adventure-comedy-fantasy hit Tara Duncan in multiple territories across Latin America and the Caribbean.


International Merchandising Consultants (IMC Licensing) will handle licensing for this fast-growing property in Argentina, Belize, Bolivia, Caribbean Islands, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Puerto Rico, Trinidad and Tobago, and Venezuela. IMC will have the support of promotions and licensing agency company Panamericana de Licencias (CPL) in many of these regions.


Founded by Leonardo Gutter, who has run the company for over 40 years, IMC Licensing is an Argentina-based business that represents brands across a wide range of categories and ages, ranging from pre-school hits and classic characters to pop and rock, design, lifestyle, sport and much more. Its core markets are Argentina, Uruguay, Paraguay and Bolivia but its reach extends to many other parts of the Latin American and Caribbean region.


This appointment is another major boost for this fast-growing property. The Tara Duncan campaign has already appointed bRAND-WARD Services to manage licensing for the property in the UK, Consumer Products Connection in Spain and Portugal, J&M in the Benelux region and Maurizio Distefano Licensing (MDL) in Italy. To further promote broadcast growth, the Princess Sam Entertainment Group recently appointed major international distribution company Superights as global distributor for Tara Duncan. Superights will represent worldwide rights distribution, except in Mainland China.


First published in 2003, tens of millions of Tara Duncan books have been sold worldwide. The animated 52 x 13’ series launched in 2022; total sales of the first series now exceed 80 countries. A second season, with 52 new episodes, is currently in production, with plans to produce 2 x 26’ special episodes. A digital ecosystem is also being developed to expand Tara’s universe and to delight the Tara fans – known as ‘Taraddicts’.


Tara Duncan is the exciting story of an ordinary girl from Earth with extraordinary powers who discovers she is heir to the throne of the Meme empire. She soon finds herself on OtherWorld, a magical planet where she makes new friends and tries to thwart the ambitions of the evil Magister who wants to steal her magic and conquer her new home.


As Tara Duncan brand awareness grows, Head of Licensing for the Princess Sam Consumer Products division Laurent Taieb is bringing more than thirty years of proven operational experience in all aspects of consumer products and licensing to the Tara Duncan licensing campaign.


PSCP is launching its own range of figurines, playsets and dolls at retail in France from autumn this year, thanks to its French distributor WTT. More territories are to follow soon. The Tara Duncan licensing campaign has also awarded a licence in the French market to toy company tonies. Along with toys and games other categories being targeted by the growing network of agents include back to school, stationery, home textiles, apparel, fashion accessories, beauty & personal care, food & beverage, and gifts.


Leonardo Gutter, CEO, IMC, says “As an agent known for bringing some of the world’s best-known brands to the vast Latin American region, we are thrilled to have been appointed to manage licensing for this massively popular kids’ property which can already boast a global reach. We are looking forward to building on its broadcasting success across many licensing categories.”


Laurent Taieb says: “We’re delighted to welcome IMC, a company with an excellent reputation across Latin America and the Caribbean, to our strong and growing network of best-in-class licensing agents. With IMC’s help, Princess Sam Consumer Products is ready to meet growing consumer demand for licensed Tara Duncan product in this major market.”