Entertainment Events Licensing

Warner Bros. Kicks Off Scooby-Doo 50th Birthday Celebration


Warner Bros. Consumer Products celebrates 50 years of Scooby-Doo with a “50 Days of Scooby” celebration.


Kicking off July 26, Warner Bros. is giving fans 50 days of content, giveaways, product, downloadable activities, and more—all leading up to September 13, the 50th anniversary of the Scooby’s official television debut in Scooby-Doo, Where are You! Home Entertainment will also release the Scooby-Doo, Where are You!: The Complete Series Limited Edition 50th Anniversary Mystery Mansion edition.


Fans can watch this classic along with other releases such as the new Scooby-Doo series Scooby-Doo and Guess Who? on Boomerang; Scooby-Doo! Return to Zombie Island (Home Entertainment); and original digital content in the One Minute Mysteries series, which adapts fan-favorite episodes from the past 50 years into snack-sized episodes.


“The love for Scooby-Doo has been passed from generation to generation, and this year we’re celebrating 50 years of our favorite canine friend,” said Maryellen Zarakas, senior vice-president, franchise management and marketing, Warner Bros. Consumer Products. “With the release of content, unique experiences and a new assortment of products we’re giving fans an opportunity to celebrate Scooby in every way imaginable.”


The 50 Days of Scooby celebration will be centralized on a microsite, housing a digital calendar that unlocks daily to reveal new surprises. New Scooby-Doo inspired products will also be revealed throughout the 50 days along with various partnerships within global themed entertainment, local family restaurants, interactive activations, and retail experiences. This includes a downloadable Mystery Machine coloring activity page, a Fisher-Price Imaginext unboxing of the Scooby-Doo Viking Ship, and a Capstone Scooby-Doo Mysteries book giveaway. Other partners 50 Days of Scooby partners include USAopoly, Random House, Cakes.com, BoxLunch, and Kelloggs.


WBCP will also celebrate the mystery-solving Great Dane and the rest of the crime-solving crew during San Diego Comic-Con on Saturday, July 20 (12:30-1:30 p.m., Room 6A) with a panel discussion. The panel will discuss how what started as a Saturday morning cartoon grew into a successful franchise encompassing multiple spin-off series, original animated and live-action films, consumer products, and more. The panel will feature several key showrunners, filmmakers, and stars of the franchise— plus a first look at the Scooby-Doo, Where are You!: The Complete Series Limited Edition 50th Anniversary Mystery Mansion box set, available in stores September 3.


The studio will also host a special screening of the new animated film, Scooby-Doo! Return to Zombie Islandon Sunday, July 21, from 10:15-11:45 a.m. (Room 6BCF).