GUND Unveils Line Friends Plush Collection


GUND, a division of Spin Master, has revealed its new collection of plush for Line Friends, the fast-growing global character brand.


Line Friends features a series of characters originally created for use as stickers for the mobile messenger app, LINE, and its 200 million active worldwide users. Most recently, Nelvana partnered with Line Friends to develop an animated series among other initiatives.


“GUND is an iconic brand, known for creating quality, premium plush for over a century,” says Lauren Duchene, vice president of marketing for GUND. “Our trusted legacy combined with the hugely successful Line Friends brand creates the ultimate collaboration to bring these unforgettable characters into the arms of the ever-growing millennial fan base.”


GUND’s Line Friends collection brings these characters to life in soft, premium plush form. The lineup will include 15 items including A Day of Friends blind boxes and a 23-inch version of Brown. The collection is available at specialty retailers and online at