Wildbrain was appointed to exclusively manage content on YouTube for Playmobil. Under the two-year agreement, WildBrain will manage an exclusive library of 15 short animated videos from the toy brand, featuring its Playmobil figures. The videos will stream on a range of Playmobil channels launched on the WildBrain network in multiple languages, including German, English, Spanish and Portuguese, with more planned.
Playmobil is the latest in a string of international toy brands, including The Irish Fair Door Company, Kuroba, Hairdorables, Beyblades, Smooshy Mushy, and Tulipop, to have appointed WildBrain to help grow their brands internationally through content on YouTube.
WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 145,000 videos for over 600 kids’ brands in up to 22 languages. From July to September 2018, one-third of the approximately 830 million kids around the world with access to YouTube watched at least one video on the WildBrain network.