Licensing New Product

Crawford the Cat Gets Activity Book

In the Sports Zone created the first Crawford the Cat Activity & Coloring Book.


Through a deal inked with the children’s educational brand, In the Sports Zone developed an activity book targeted for kids ages 4-7.


The activity book includes 48 full-color pages of content including educational games, puzzles, drawing, coloring, and more. The paperback activity book retails for $12.99 and is sold on Amazon.


“In the Sports Zone is excited to partner with Crawford the Cat, the educational and entertaining children’s brand that teaches positive values,” said Darla Hall. “The creators have the best intentions in mind as their goal is to educate young children about topics such as cleaning their rooms, brushing their teeth, manners, and other core values.”


“We’re thrilled to bring forward another excellent product that parents and teachers will feel great about sharing with children,” said Mike Ruggiero, Managing Partner of Crawford’s Corner. “Kids will engage with the beloved Crawford the Cat character through creative activities and age-appropriate games and puzzles. And it all ties in perfectly with Crawford’s library of videos.”


Alita Friedman, CEO of Alita’s Brand Bar and brand manager for Crawford the Cat, brokered the licensing deal.