Top pint-sized skateboarder Sky Brown is a new global brand ambassador for Mattel’s Polly Pocket.
Embodying the brand’s message that Tiny is Mighty, the 10-year-old skateboarder is one of the youngest girls to compete and medal at a professional skateboarding competition. Sky Brown challenges the status quo and encourages other young girls to do the same—just like Polly Pocket.
Last year, Mattel re-introduced Polly Pocket in its original micro-scale size and compacts that made her a 90s phenomenon. The brand has sold more than 12 million compacts over the years. The new Polly Pocket product line nods to the brand’s heritage, while offering new themes and fashions for today’s kids.
“Polly Pocket shows fans that tiny is mighty and we are proud to welcome Sky into Polly’s world as she brings that message to life and celebrates our brand purpose,” said Rebecca Cottrell, senior director of global marketing, Mattel. “Our brand is adventure driven, showing girls they can accomplish amazing feats. The content on Hulu and the Polly Pocket YouTube channel inspires girls to take on big adventures and push the boundaries of their small world.”
The year-long partnership will be brought to life through content across social and digital platforms. The Polly Pocket brand will also gift a one-of-a-kind micro doll set in Brown’s likeness to celebrate her skateboarding accomplishments.
“I want to inspire girls around the world to chase their dreams no matter what! When the Polly Pocket brand told me their messaging was “Tiny is Mighty” I felt that they were describing me,” said Sky Brown. “I want girls to feel like they can just get out there and crush it, no matter what anyone else says!”