Licensing Toys

USAopoly, Disney Expand Partnership, Bringing Star Wars Games to EMEA


USAopoly (The OP) and Disney Consumer Products UK announced plans to develop new Star Wars games for the EMEA regions. The initial Star Wars games lineup will feature a light strategy tabletop game.

“Star Wars has an unparalleled ability to connect people from different generations, cultures and backgrounds, which is an important value shared by USAopoly,” says Candace Brenner, vice-president of marketing for USAopoly. “Whether we stood in line for the debut motion picture or have watched the television series with our children, Star Wars has had a significant impact on many of us here at USAopoly. We are thrilled to be partnering with Disney Consumer Products to create another avenue where rebels, Jedi and fans alike can come together to enjoy the vast universe.”

USAopoly and Disney have partnered for numerous products that span the last 15 years. This includes Codenames: Disney Family Edition, Munchkin: Tim Burton’s The Nightmare Before Christmas Edition and Disney Snow White and the Seven Dwarfs: A Gemstone Mining Game, among others. The new agreement grants USAopoly international distribution rights to some of its most popular titles from the current portfolio of more than 70 licensed products. Select unannounced upcoming games will also be included.

This is the first time USAopoly has worked with the Star Wars license.