Sesame Workshop, Mompreneurs Announce New Collections


Timed to Mother’s Day, Sesame Workshop will launch a host of collaborations with mompreneurs.


In the coming weeks, Lauren Moshi, ezpz, Milk Snob, Baked by Melissa, and Paul & Joe will launch fresh interpretations of the Sesame Street characters within their businesses.


“As we continue to release our slate of collaborations in celebration of our golden anniversary, we’re proud to join forces with talented leaders in a wide range of categories from fashion to beauty to food to parent-essentials,” said Gabriela Arenas, vice-president of licensing, North America, Sesame Workshop. “This month, we’re celebrating these mompreuners who are innovating within their respective industries, and we’re so excited to be debuting their inspired products to Sesame Street fans.”



Fashion designer Lauren Moshi will unveil her third Sesame Street collection this summer when Super Grover takes centerstage in a new Sesame Street x Lauren Moshi capsule that will include headwear, bags, and art canvases for women and children. The collection draws inspiration from Moshi’s childhood memories and drawing from vintage streetwear and 80’s pop colors.


Ezpz founder Lindsey Laurain’s three sons serve as her inspiration – and her in-home product testers. This month, the mealtime brand debuts new all-in-one placemat + plate concepts for Elmo and Cookie Monster.


Melanie Disbrow, the innovator behind Milk Snobs, the versatile knit cover for infant car seats, nursing, shopping carts, high chairs and infant swings, will release a Cookie Monster-inspired print. Also offered will be a black-and-white Sesame Street print with the characters adding pops of color.


Melissa Ben-Ishay, founder of Baked by Melissa, announced that the bakery will introduce five new bite-size cupcake flavors inspired by Sesame Street characters: Big Bird, Elmo, Cookie Monster, Oscar the Grouch, and Abby Cadabby. There will also be custom Sesame Street gift boxes. The new cupcakes will be available in June. Baked by Melissa stores will also be outfitted with Sesame Street branding this fall.


Sophie Mechaly launched Paul & Joe in 2002, naming the fashion and lifestyle brand after her two sons. The brand drew inspiration from New York streetwear for its upcoming Sesame Street women’s fashion line, under the Paul & Joe Sister label which will debut this fall. Paul & Joe reimagined Ernie’s iconic striped sweater as a primary-colored jumper and screen-printed the cast of characters on a T-shirt that also features printed animals and other woodland critters. Accessories include a tote bag printed with a Sesame Street logo to a fluffy red handbag with a clasp inspired by Elmo’s bright orange nose.