Bixbee to Open Experiential Pop-Up in Chicago


Bixbee, the designer kids’ backpack and accessory brand, announces its first experiential pop-up and retail shop, the Bixbee Imagination Station.


The shop will open in Chicago at North Avenue Collection (915 W North Avenue) on June 15, unveiling an immersive, interactive experience for the whole family.


The Imagination Station will feature several rooms inspired by Bixbee product design themes. Each combines Instagram-worthy backdrops with creativity-boosting activities that promote self-expression. Themes include safari jungle, mystical forest, ocean, and outer space. Visitors can complete their adventure with a sparkle filled kaleidoscopic dream.


Bixbee’s horizontally designed backpacks were the first of their kind on the market. The Imagination Station will be the first brick-and-mortar retail location allowing customers to experience the adventures of the brand first-hand.


In addition to its core line of designer backpacks and accessories, the retail shop will sell a new category of products, including luggage and sleeping bags.


“At Bixbee, we look to celebrate kids’ imaginations and encourage play and endless creativity while giving children in need access to an education via a schoolbag with supplies. Bixbee encourages kids to become whatever they can imagine because we believe that you cannot create or achieve anything if you don’t imagine it first,” says Luis Garcia, CEO and Chief Creative of Bixbee. “New York City was my training ground while San Francisco made me into the entrepreneur I am today. Now, Chicago will be my third entrepreneurial endeavor – it’s a city rich in history and full of young and engaged families. The partnership with Kehoe Designs, a Chicago based premier event company, will help bring our Imagination Station designs to life and we can’t wait to share this experience with this amazing city.”


The Imagination Station will run through September 2019. Pre-sale tickets are now available for $30 for adults, $23 for kids ages 3-11, children two and under are free. Imagination Station adventures begin every 15 minutes and last approximately an hour. Those who purchase a ticket for the Imagination Station will receive a $5 off coupon on any item of $20 or more in value redeemable at the retail shop or at Date and tour time must be booked at time of ticket purchase. Limited tickets will be available for purchase at the door and discounted group ticket packages are available. A percentage of Imagination Station ticket sales will be donated to support education for children in the Chicago area. Tickets are not required to visit the shop.

The Imagination Station will also feature a Party Hive, a 1,000 square-foot section rentable for parties and events. For pricing and room availability, contact

For more information on the Imagination Station or to purchase your pre-sale tickets, visit