Global Icons debuts its first acquired brand, the experiential retailer Fred Segal, at Licensing Expo.
Following recent client successes such as its Forever 21 x USPS collaboration and the launch of the Post Hostess Donettes and Honey Bun Cereals, the acquisition signifies the agency’s first appearance as it evolves from just being brand stewards to also brand owners. New offerings from Fred Segal and Global Icons’ roster of clients will be unveiled at Global Icons’ booth G134.
With the additional investment and support from the worldwide Global Icons team, Fred Segal will expand its existing collection of apparel and accessories; open additional retail locations in international territories; and grow its licensing initiatives across different verticals, from home décor to accessories.
Global Icons will also spotlight its newer brands and properties at the show including Automobili Lamborghini, Kleenex, Nokia, and Suzuki Motor of America.
“The Licensing Expo is the world’s largest gathering of the industry’s most influential players so it’s the best place to make connections and uncover exciting and innovative licensing opportunities for our clients,” said Global Icons CEO, Jeff Lotman.
Global Icons executives from their respective U.S., UK and China offices will be on hand to meet with manufacturers, licensees and retailers.