JoyPixels, Born Licensing Name New Agents for Emoji Portfolio


JoyPixels Inc., creators of authentic digital emoji icons, and master licensing agent Born Licensing celebrated World Emoji Day with the announcement of six new agents to represent the JoyPixels emoji icon portfolio.


New UK licensing agent Nimbus Nine Consulting will manage existing licensees including Fashion UK and Danilo, which each signed with JoyPixels earlier this year. Nimbus Nine was founded in 2018 by Tina-Louise Foster, who previously held senior positions with DreamWorks Animation, Warner Bros., and MGA Entertainment.


NLC will help grow the JoyPixels business through local, regional and global partners from the Nordic and Benelux regions. Currently, NLC represents Warner Bros. Consumer Products, Mattel, HIT Entertainment, SYBO, and top European sports brands.


PinkTank was tapped for South East Asia. The Singapore-based firm is founded and led by Pinky David, former Asia Pacific licensing head at Fox Consumer Products and Discovery Consumer Products. PinkTank also currently represents SEGA and One Animation in the specified territories.


WP Brands will rep the brand for Australia and New Zealand. With more than 25 years of experience in licensing, content syndication and brand management, WP Brands currently represents a range of diverse premium brands.


Active Merchandising was named as agent for GAS markets. The company has more than 20 years of experience in building and marketing international licensed brands. Its current portfolio includes brands such as the Gruffalo, Guinness Book of Records, Sissi the Young Empress, and others. Ypsilon Licensing has been announced as licensing agent for Spain and Portugal. The Ypsilon team have decades of experience in the licensing and TV industry and currently represent Beyblade, Godzilla, Monchhichi, food brands Lacasitos and Conguitos, Alvin & The Chipmunks, and a selection of illustrators and artists.


The JoyPixels emoji icon portfolio consists of more than 3,700 Unicode compliant emoji icons. Additionally, the portfolio includes more than 900 themed sticker icons, expanding on the most popular emoji icons such as the unicorn and mermaid emojis. There are also 100 animated emojis and a range of seasonal trend packs available.


‘We’re thrilled to welcome these six talented agents to the growing JoyPixels family,” said David Born, director of Born Licensing. “We’re confident that they will be able to capitalize on the enormous popularity and awareness of emoji icons in their respective markets. We look forward to a prosperous partnership with each of them.”


Rick Moby, founder of JoyPixels, added, “It’s an exciting new era for our constantly growing emoji brand. Earlier this year we re-branded to JoyPixels, launched our fifth generation of emoji icons, and signed a new master agent (Born Licensing). We’re fully equipped to unleash our newest designs to the world starting with these six prestigious agencies. I’m truly grateful to have such strong talent representing our new brand. They believe in our long-term vision and high standards. We’re the only true digital Unicode-compliant emoji brand with millions of daily active users. We’re now ready for the licensing world to help spread the joy.”


Born Licensing was appointed master licensing agent for JoyPixels in early 2019, expanding its representation from advertising to consumer products. JoyPixels and Born Licensing have signed a raft of deals in the advertising and broadcast space with major brands around the world including Sky Mobile, MINI, Virgin, Kellogg’s, GlaxoSmithKline, Monzo Bank, Accenture,, Just Eat, Channel Four, multiple Netflix series, and more.