As part of Popeye’s 90th anniversary year, King Features and fashion house Scotch & Soda have unveiled The Boathouse, a new nautical-themed, limited-edition capsule collection starring Popeye the Sailorman’s nemesis, Bluto—or Brutus, as he’s known in Scotch & Soda’s hometown of Amsterdam. In custom graphics, Brutus takes center stage across souvenir jackets, while nautical cartoon scribbles decorate shorts, shirts, and more.
The Scotch & Soda Boathouse collection features apparel for men, women, and children and includes denims, Hawaiian shirts, overalls, and varsity-inspired jackets as well as sweats and hoodies. The color card is a tight palette of monochromes, black and white washes with pop-accents of lifeguard red. The collection also features a variety of accessories including hats, caps, bags, belts, scarves, phones cases, and laptop sleeves. Fans can show off their sailor swagger in style this summer with items available now in Scotch & Soda stores and at scotch-soda.com.
“Scotch & Soda has a proven record in bringing innovative products to market, and when they had the original idea to create a nautical collection around Brutus, we knew it would be a hit with fans,” said Carla Silva, King Features vice-president and general manager, global head of licensing. “Their impassioned commitment to developing a unique and authentic vintage look for Brutus was inspiring and is apparent in every design.”
“We found this brilliant, vintage Brutus garment on our travels and couldn’t resist the magnetism of this muscly character. Brutus has this powerful, larger-than-life personality. He’s Popeye’s arch enemy and always up to something,” said Scotch & Soda Creative Director Marlou van Engelen. “His character decorates and inspires the designs of our workwear-heavy capsule. He’s our Boathouse mascot.”
With this limited-edition Brutus capsule collection, Scotch & Soda becomes the latest in a string of brands tapping into the Popeye universe, embracing the iconic look and feel of one of the most beloved characters of the last 90 years. Other brands paying homage to Popeye and Friends include popular streetwear brand HUF and the recently launched Popeye’s Barbershop and Shave Company, a special 90th anniversary line of men’s grooming products featuring Popeye and Bluto.
You can check out the Scotch & Soda Boathouse capsule now at www.scotch-soda.com.