Licensing New Product

The HipDot x SpongeBob Makeup Collection Has It All—Coral #5 Included

Continuing SpongeBob SquarePants’ Best Year Ever celebration, HipDot Studios has launched a new limited-edition HipDot x SpongeBob Collection. Launched July 17, the collection marks the first major collaboration from HipDot Studios, an incubator platform for influencers to create their own beauty brands.
The collection offering includes:

  • Bikini Bottom Eyeshadow Palette ($36): A 15-shade eyeshadow palette featuring mattes, shimmer, and transitional shades inspired by SpongeBob and his Bikini Bottom crew


Coral #5, season three of SpongeBob SquarePants
  • Jellyfish Lipgloss Set, 3 Pack ($30): A trio of lip glosses, infused with coconut oil shea butter and Vitamin E, that includes a shimmering gold (Feelin’ Pineapple), a sheer blue (Coral #5) and a sheer pink (Sea Star Gazer). Fans will recognize Coral #5 from season three
  • Sandy Cheeks Blush Bronzer Palette ($18): A blush and bronzer duo
  • SpongeBob & Patrick Sheet Masks, 4 Pack ($20): Character sheet masks including SpongeBob’s Best Face Ever, which contains marine protein and hyaluronic acid; and Patrick’s Spa Day, which contains seaweed and hyaluronic acid
  • Limited Edition Collection ($120): The entire collection in a limited-edition collectible box, while supplies last

“In addition to SpongeBob’s massive reach—our research found that he was mentioned every four seconds on social media, as well as a digital fan base of more than 120 million people (two thirds of which are over the age of 18)—SpongeBob’s enduring relevance in pop culture is evident everywhere you look: from being the king of memes to the KAWS painting that recently sold for $6 million to Travis Scott featuring him in the Super Bowl,” said Samantha Lim, co-founder and chief creative officer of HipDot Studios. “We are proud to be the first cosmetics partner to everyone’s favorite optimistic sea sponge. Happy 20th, SpongeBob!”

All items will be exclusively sold at for the duration of the Best Year Ever. All products are vegan and cruelty free, as well as free of parabens, talc, mineral oil, petroleum and other harmful ingredients.