Licensing Expo Toys

Nickelodeon Names ‘Blue’s Clues & You!’ Toy Partners


Just a week after the audiences got a first-look at the Blue’s Clues reboot, Blue’s Clues & You!, Nickelodeon has named the first licensees for the new program.


Just Play will be the global preschool toy partner for plush, figures, playsets and roleplay; Vtech will be the global partner for early learning toys; and Cardinal will manage games and puzzles. The brand will be on display at Viacom Nickelodeon Consumer Products (VNCP)’ Licensing Expo booth (#O180).


Blue’s Clues & You! is quickly building buzz and excitement, and we are so proud to reintroduce this iconic show to a new generation of kids, and also to terrific licensing partners who can bring these beloved characters to life through product,” said Jennifer Caveza, senior vice-president, toys, VNCP. “Blue’s Clues was Nickelodeon’s first ever billion-dollar consumer products brand, and there’s already a ton of excitement with retailers for this dynamic new take on the franchise.”


Blue’s Clues & You! introduces a new generation of preschoolers to the beloved puppy Blue, along with its new host, Joshua Dela Cruz, and a refreshed signature look. In each episode, Blue invites viewers to join them on a clue-led adventure to solve a daily puzzle. With each signature paw print, Blue identifies clues in her animated world that propel the story and inspires viewers to interact with the action. Three episodes of the series will debut on Walmart’s video service, Vudu, prior to its launch on Nickelodeon in November.


The original Blue’s Clues series launched in September 1996 to critical praise from educators, parents and preschoolers and ran for six groundbreaking seasons. Created by Traci Paige Johnson, Todd Kessler and Angela C. Santomero, Blue’s Clues drew acclaim for its unique interactivity that helped change the way kids watch television and has remained one of the most popular preschool shows of all time. The landmark series also raised the bar in preschool television by exploring advanced subject matter such as sign language, geography, physics, emotions and anatomy.