Licensing Licensing Expo

‘Superpower Dogs’ Documentary Names First Licensees


In a deal brokered by CPLG North America, Tzumi Pets is the first licensee to sign for Superpower Dogs, the latest IMAX documentary from Cosmic Picture.


The film offers the first-ever window into the life-saving superpowers and extraordinary bravery of some of the world’s most amazing dogs. Narrated by Chris Evans (i.e. Captain America), the film follows six real-life working dogs and their human partners from around the world, as they brave earthquakes and avalanches, protect endangered species such as rhinos and elephants, and transform the lives of people with special needs.


Tzumi Pets will develop a range of pet accessories including pet toys, travel accessories, and feeding and grooming equipment, featuring logos and graphics from the movie.


“Extending Superpower Dogs from the screen to pet accessories was a natural next step,” says Isaac Saka, president of Tzumi Pets. “The movie features stories of working dogs, but challenges everyone to look at their pet in a new way. We are very excited to introduce this new product line that celebrates the superpower in every dog.”


Little, Brown and Company books are also on board as the publishing partner and have released a photographic picture book and two non-fiction mid-level readers: Superpower Dogs: Halo – Disaster Response Dog and Superpower Dogs: Henry – Avalanche Rescue Dog.


The film is playing in IMAX, giant screen and digital cinemas in museums, science centers and other cultural institutions worldwide and has also inspired an interactive exhibition, Dogs! A Science Tail, currently on display in Los Angeles at the California Science Center. The movie will hit commercial IMAX theaters early summer 2020.