In just under two years in business, Far Out Toys heads into Toy Fair New York highlighting products featuring two top licenses: Ryan’s World and NASCAR.
“Far Out Toys has grown dramatically over the past year, with a cross-category product range, new slate of original content and rapidly expanding distribution,” says Keith Meggs, CEO and founder of Far Out Toys. “With our in-house team of industry experts and global network of inventors and IP partners, Far Out Toys is fulfilling our goal to innovate to the outer reaches.”
Far Out Toys will introduce a lineup of new brands and original IP including NASCAR branded toys, Crash Racers vehicle sets, Pulp Heroes collectibles, the Far Out Squaire, Drone Slayer and Crazy Critters Games, and extending its Spin Blast line. Through its partnership with the Ryan ToysReview YouTube channel, the company will also offer Ryan’s World versions of its water toy and game items for spring, including Splash Out and Head Splat.
The company will also highlight its new preschool games line, Crazy Critter Games, which includes a scaled-down, ladder-toss style game called Boneless Chicken Launch (it uses toy chickens for launching).
The company heads into 2019 focused on digital and social-first marketing. Far Out Toys will have robust retail programs with Walmart and Target, in addition to wide global distribution as well as through e-commerce with Amazon.
Meggs adds, “These major licensors recognizing the opportunity to partner with a smaller, motivated company, are looking for opportunities outside the cookie-cutter approach. They’re investing in a relationship with Far Out Toys because we’re not only proven experts in innovation and marketing, but we’re flexible and fast-moving.”