New Product Toys

Funrise to Create Caterpillar Construction Toys


Funrise has entered into a new multi-year toy license with Caterpillar, the world’s leading construction equipment manufacturer.


Under the agreement, Funrise will bring its expertise in product development, manufacturing, and brand marketing to produce, distribute, and market a line of realistic toy machines based on Cat construction machines.


The Cat toy line from Funrise is expected to include machines in a wide range of styles with innovative features including motorized toys, toys with lights and sounds, and radio control for indoor and outdoor play, as well free-wheeling toys in different scales, and Cat machines made of metal, all appropriate for ages 3 and up.


“Caterpillar is a widely recognized and trusted brand, and we are thrilled to create toys that bring the dynamic and larger-than-life construction world of Caterpillar to kids and families around the world,” said Randy Shoemaker, senior vice-president, global brand marketing, Funrise.


“For over 90 years, Cat products and services have been helping customers build a better world,” said Kenny Beaupre, global licensing manager, Caterpillar. “In a similar way, Cat toys are used by boys and girls around the globe to build whatever their imaginations dream. Toys are educational, instructive and nurture creativity. Together with Funrise, we look forward to bringing increased innovation to the Cat toy line.”