Barbie shattered another “glass” ceiling last week as the Barbie Astronaut Doll was launched into space.
Held in partnership with Canadian not-for-profit STEM Camp, campers experienced space-related programming and counted down Barbie’s launch to space on a high-altitude weather balloon. Her three-hour journey to space and back was captured on live-action camera.
“STEM is all about science, exploration and discovery. We were so excited to send Barbie to space, so kids could learn the science and technology behind making this magic happen,” said Lisa Perry, Barbie brand manager at Mattel Canada. “For the first time, Barbie went to space and we hope this inspires a new generation of girls who will pursue STEM careers.”
In addition, young girls were given the opportunity to hear directly from a successful female role model, Aerospace Engineer Natalie Panek, who offered her insight into a career in aerospace engineering and how she continues to pursue her dream of exploring space. Panek is a rocket scientist, explorer and champion for women in STEM. Her own dreams began at a young age with Barbie by her side to spark her imagination.
Barbie’s space launch footage and images are available for use. Telephone interviews with Natalie Panek and Lisa Perry may be arranged.