Moose Toys merges the collectible and tactile trends with Goo Goo Galaxy, unveiled last weekend during an exclusive FAO Schwarz kick-off party.
The line features alien babies, Goo Drops, with goo-filled bodies and a special DIY slime activity.
Excitement for the Goo Drops’ Earth arrival was built with a massive teaser campaign developed in partnership with celebrated YouTube and Instagram content creators. The campaign culminated in a big reveal and special event offering an exclusive early purchase opportunity at FAO Schwarz in New York City. The event had kids lining up out the door and around the block, and the product sold out in only two hours.
“We jumped at the opportunity to offer an exclusive event and first chance to purchase Goo Goo Galaxy for our customers,” said David Niggli, chief merchandising officer, FAO Schwarz. “Our goal is to create unique and curated experiences within the store, and clearly the Goo Goo Galaxy crash landing event hit the mark. The product flew off our shelves in record time.”
Beginning August 1, Goo Goo Galaxy will be available online and retail locations nationwide, wherever toys are sold. Goo Goo Galaxy Series 1 Single Packs have an MSRP of $14.99.