New Product Toys

Rubik’s Cage Offers New Puzzle to Crack


Rubik’s Brand Ltd. announces the launch of the latest twist to its interactive line of games with the Rubik’s Cage, now available at all major retailers.


The new Rubik’s Cage is a fast-paced game of strategy and competition. The multi-player game pits opponents against each other as they race to group three cubes in a row. The real strategy comes in when it’s your turn. Do you twist, turn, or flip the Cage? Knock your opponent’s cubes out of place and they’ll have to start again, while it brings you one step closer to winning the game.


“We are thrilled to add this innovative game to our roster,” says Christoph Bettin, CEO, Rubik’s Brand. “We took the twist of an original Rubik’s Cube and matched it with the fast and exciting competition of the sport, and created a game for all ages and stages.”


Gearing up for its 40th anniversary, the Rubik’s Cube has been one of the best-selling toys since its official launch in 1980. Rubik’s Brand has continued to expand its lines including the entry into the games category with Rubik’s Race in 2011.