Licensing Toys

Spin Master Named Master Toy for DreamWorks’ ‘Gabby’s Dollhouse’


Spin Master will serve as global master toy licensee for DreamWorks Animation’s all-new preschool series Gabby’s Dollhouse.


With an anticipated launch of 2021, Spin Master will bring the characters from the show to life through a toy line that will feature playsets, figures, plush, games, and puzzles. Gabby’s Dollhouse will debut globally on Netflix in 2020.


Created and executive produced by Traci Paige Johnson (Blue’s Clues, Daniel Tiger’s Neighborhood) and Jennifer Twomey (Blue’s Clues, Team Umizoomi), it is a mixed-media series that unboxes a surprise before jumping into a fantastical animated world of cat characters that live inside Gabby’s dollhouse.


“We’re thrilled to partner with Universal Brand Development on this exciting new TV series that is sure to capture the imaginations of preschoolers,” said Ben Gadbois, Spin Master’s global president and COO. “Spin Master has had a long, successful partnership with Universal Brand Development, and we are looking forward to bringing our renowned innovation to the toy line for Gabby’s Dollhouse. This partnership further strengthens our preschool portfolio of both owned and licensed IP, leveraging our expertise and scale in the category.”


“Gabby’s Dollhouse is the ultimate dollhouse experience come to life,” said Joe Lawandus, senior vice-president and general manager, global toys and hardlines, Universal Brand Development. “The series is a fresh and modern take on traditional dollhouse play, and we look forward to collaborating with Spin Master to design toys that will inspire creativity and create endless opportunities for imaginative play and storytelling.”